SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Global Performance Marketing Industry Leaders Converge In New York City

As the global performance marketing industry prepares for a banner year, A4U announces its full roster of stellar speakers for its Performance Marketing Insights conference, March 12-13 in NYC.

NEW YORK, Feb. 11, 2013 /PRNewswire-iReach/ -- Global performance marketing leaders and influencers will convene in New York City this March 12-13 for the first annual Performance Marketing Insights conference to discuss and shape the future of the industry.

(Photo:  http://photos.prnewswire.com/prnh/20130211/CG58401)

The sponsors represent the high caliber of the event and the industry support for the conference with Affiliate Window as Titanium, HasOffers as Platinum and a stellar trio in Gold sponsorship with Performance Horizon Group, Affiliate Traction and Cake Marketing.

Offering the figure heads of performance marketing an exclusive conference and international networking opportunity, the first annual Performing Marketing Insights conference will be held in New York City, March 12-13, 2013.

Participants will meet, hear from, and talk to, other global industry leaders as they share C-level insight on actionable best practices, case studies, strategy, and trends that are molding the present and future of the performance marketing field.

"After 15 years of successful performance marketing leadership and programming dozens of international affiliate and performance marketing events throughout the U.K. and Europe, we are proud to bring a world of performance marketing experience, leaders, strategists, and influencers to New York for an unprecedented U.S. pow wow in this booming industry," said Mathew Wood, Founder and Investor of A4u, organizer and parent to the Performance Marketing Insights conference.

Delivering on the conference's global perspective and theme, opening remarks will be given by Liane Dietrich, U.S. and U.K. Chief Operations Officer of Rakuten Linkshare.  As Chief Operating Officer, Liane Dietrich is responsible for the planning and execution of Rakuten LinkShare's vision to deliver world class online marketing solutions for the leading global Performance Marketing Network, The speaker roster includes:

  • Peter Klein, SVP of MediaWhiz, discussing strategy on how marketers can tap the power of performance marketing
  • Bjorn Hougard, VP Network Distribution, Neverblue, takes you through push, display, social, SMS, search, redirect, click-to-call and offline redemptions providing a heightened grounding of mobile operations that can be implemented immediately
  • Mathew Wood, Founder/Investor, A4u/vouchercloud; Jason Spievak, CEO, Ring Revenue; and Jeff McCollum, Founder, Cake Marketing, discuss shifting strategies to encompass agile consumers and drive app downloads, click-to-call conversion, brand awareness, and m-commerce sales
  • Martin MacDonald, Director, Inbound Marketing, Expedia Affiliate Network, bridges the gap between paid search and organic SEO to maximize returns.
  • Dr. Augustine Fou, Digital Change Agent, talks using insights from digital to improve marketing ROI, innovate products, and make your business more efficient.
  • Marc Grabowski, COO, Nanigans, takes you the through using Facebook ads to acquire more profitable, long-term customers.
  • Greg Shepard, Founder and CEO, Affiliate Traction; and Sandra McDill, Global Client Services Director, Tagman, discuss aligning affiliate campaigns, multi-channel tracking, and strategic objectives into a comprehensive strategy.
  • Dominic Edmunds, Founder, SalesCycle, makes the case for email marketing as the still alive bedrock of digital marketing.
  • Ian Chamandy, Business Architect, Blueprint Business Architecture, offers a single strategic focus that he asserts can guide every decision you make and action you take, while inspiring your employees to operate at a higher level.
  • Charles Calabrese, VP of Operations, Performance Horizon Group; and Dave Naffziger, CEO, Brand Verity, put their heads together in a conversation about actionable data to create and measure KPIs, incentivize affiliates, plan budgets, and increase investments that will provide competitive advantage.
  • Geno Prussakov, CEO & Founder, AM Navigator; Rebecca Madigan, Executive Director, The Performance Marketing Association; Robert Glazer, Founder, Acceleration Partners; and Jessie Jones, Founder and CEO, PopShops, take on where affiliate networks should invest their resources in 2013.
  • Sri Sharma, Founder & Managing Director, Net Media Planet provides actionable ideas on leveraging opportunities to grow your business internationally.
  • James Maley, Head of Corporate Clients, North West, Tradedoubler; Jessica Nathan, Global Affiliate Manager, Hilton Worldwide; and Peter Figueredo, Netx.com, share 360° perspective on international, regional, and local affiliate strategy.
  • Richard Baxter, Founder, SEO Gadget; Laura Lippay, CEO, SEO Gadget US, offer 60 search, social, conversion, mobile, and content tips, tools, and timesavers in 60 minutes.
  • Kevin Edwards, Strategy Director, Affiliate Window; Todd Crawford, Co-Founder, and Impact Radius; and Peter Hamilton, Partner and CEO, HasOffers, share their global perspective on what is really threatening the future of the industry.
  • Greg Boser, President, BlueGlass, Interactive, discusses efficient content strategy that maximizes resources to create reactive content, refreshes aging content, and approaching new audiences.
  • Chris Dessi, CEO, Silverback Social; Mark Grabowski, COO, Nanigans; and Dan Merritts, CEO, F#, debate the true commerce potential of social.
  • Jenny Williams, Senior Merchant Manager, Skimlinks; and Aaron Weissman, Director of Marketing, Skimlinks, put forth three ways to hack the purchase funnel to boost sales.
  • Sarah Bundy, Founder and CEO, All Inclusive Marketing; and Mark Walters, Managing Director, Affiliate Window, debate the fear in affiliate marketing and pushing boundaries to promote innovation and creativity.
  • Danny Kourianos, VP of Product, mediaForge, discusses strategy to drive synergy between display campaigns and affiliate channels to optimize return on ad spend (ROAS).

 

"Big data, mobile, regulation, and industry and technological convergence will drive and shape the performance marketing industry in 2013," said Sarah Parsonage, Managing Director for Performance Marketing Insights: New York. "This conference signals the beginning of the global coming together of the performance marketing industry as we move toward becoming an even more nimble, sophisticated, integrated, and prosperous sector."

Performance marketing is a pricing model of interactive digital advertising which pays on a "performance" basis and includes search, affiliate, display, social, mobile, data, and email.

For more information on the conference, visit PerformanceMarketingInsights.com. For media inquiries contact:

Victoria Osorio

Victoria(at)indicatemedia.com

TEL: 646-396-6091

 

About A4u:

Existem Events is the company behind all A4u brands, including the 70,000 strong Affiliate Marketing online hubA4u, the World's largest Performance Marketing Awards ceremony, and Europe's largest Performance Marketing Conference series, a4uexpo. A4uexpo was founded in 2007 and has since launched successful shows in the UK, Spain, Germany and The Netherlands.

 A4u's core mission is to connect Publishers, Agencies, Networks and Advertisers through inspirational, cutting-edge and educational events, content, and platforms.



Media Contact: Victoria Osorio,  Indicate Media, 646-396-6091, [email protected]



News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE A4u

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!