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Beverage Trends in the U.S.: Market Research Review

FARMINGTON, Conn., Feb. 13, 2013 /PRNewswire-iReach/ -- Health and wellness-related beverage products are seeing increased consumer penetration, while classic beverages-especially colas-are seeing consumer attrition. Specifically, functional ready-to-drink (RTD) beverages, namely energy drinks, sports drinks, and tea, have increased consumer penetration over the past few years.

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Intense competition surrounds the beverage industry as marketers seek to increase market penetration and consumption frequency through positive alignment as a healthy and/or functional beverage. Thirst quencher/sports drinks remain the most formidable competitor for energy drinks as this type of beverage attracts a large constituency of energy drink users. Energy drinks are subject to competition from other energy-boosting beverages such as coffee and tea beverages, as well as an increasing number of new product innovations that tap into the energy trend but are outside of the beverage industry.

Global Information (GII) presents the latest market research reports tracking beverage trends in the United States. These reports provide the latest forecasts and detailed data sets delivered with unparalleled granularity.

USA Soft Drinks Review 2012

The stereotypical perception of Soft Drinks consumers is that they have a younger profile; however, older consumers' volume share of global consumption is almost 2% points higher than their share of the population, which shows that Older Consumers are less drawn to Alcoholic Drinks and Hot Drinks than imagined. Defying the stereotype, the report found that Older Consumers, those aged 55 and over, punch above their weight in Soft Drinks markets. Shrewd marketers can take advantage of this by assessing how they can better exploit the product vacuum for Older Consumers.

Marketers need to address evolving lifestyles as consumers age. This is not just with regard to product but also to packaging and marketing. For example, the expansion of access to higher education and social trends delays the age at which people tend to settle down and start families, which has created an important consumer group within the Early Young Adults, and even Older Young Adults, age group whose lifestyles more closely resemble a "youth" market than those of Early Young Adults twenty or thirty years ago.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can229662-usa-soft-drinks-review-2011.html

Energy Drinks and Shots: U.S. Market Trends

Energy drinks represent the smallest of soft drinks categories, smaller even than iced/rtd coffee drinks, but although energy drinks expansion has slowed since the original global explosion a few years back, it has yet to stop. Energy drinks and shots market revenues will grow to a value of $21.5 billion by 2017, driven by continued economic recovery, expansion in retail distribution, and strong potential in new product development. Market opportunities are evident through product innovation (especially in energy drink mixes), the ability to increase consumption frequency, targeting older consumers, and leveraging interactive packaging.

Energy drinks are amongst the most expensive of soft drinks and are potentially one of the first amongst soft drinks to be culled when times are hard. Yet, despite the price issue they have almost become a staple beverage to certain elements of the population, particularly among the urban youth.

As energy drinks tend to carry a relatively high per liter price they attract a lot of attention from fringe suppliers eager to share in the profit pool. Brand proliferation is consequentially high but few products achieve any lasting consequence.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/pf261351-energy-drinks-shots-us-market-trends.html

USA Cider Market Insights2012

Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011.

Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. There is a distinct trend towards seasonal and limited edition ciders, mirroring a similar phenomenon in the craft beer market.

Cider appeals to both men and women within a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol beverage market. The American palate tends to favor sweeter tastes and many drinkers find English style ciders too dry.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can216785-usa-cider-market-insights-report-2011.html

USA Beer Market Insights 2012

Beer consumption fell again in 2011, continuing the trend seen in previous years. Craft beer however, is becoming more popular as people turn towards a higher quality product. The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.

While the indicators point to a slightly increased momentum for the economy compared to 2010, the employment situation still remains quite fragile. Consumer spending remained tepid at best, growing by just 0.1%, while disposable income was flat, and capital spending by businesses fell further. The all-item consumer price index rose by 3% in 2011, with a fall in the energy price index in the final quarter helping to bring the rate down. Food prices were up by 4.7% during the year and commodity costs are expected to remain high and volatile well into 2012.

The USA Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market.

An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/can136352-usa-beer.html

For more market research highlights, technical research news and industry updates, please visit http://www.giiresearch.com/press/

About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.

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Jeremy Palaia Global Information, Inc., 1-860-674-8796, [email protected]

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