|By Business Wire||
|February 13, 2013 12:33 PM EST||
Hawk Search, an enterprise site search solution, announced the launch of the latest version of Hawk Search. Hawk provides a scalable and feature rich site search solution as an option to businesses who are seeking to replace a current search solution such as Google Commerce Search. It also offers a choice for mid-market eCommerce sites that previously couldn’t afford the high price tag typically associated with an enterprise site search solution.
The Hawk site search is a platform agnostic solution which includes standard features such as advanced auto-complete, spelling suggestions, dynamic user driven navigation, and thesaurus functionality. Improved for this version is Hawk Search’s breakthrough learning search capabilities, which update and personalize the search results based on a visitors’ behaviors. To analyze performance, an upgraded reporting dashboard contains fourteen standard reports which provide visibility into key metrics such as top keyword searches, conversion tracking, and searches with poor results. The dashboard can be customized on an individual basis.
In addition to the standard site search features, the Hawk Search solution offers advanced functionality which enables merchandisers to manage the customer experience. The improved merchandising tool provides the ability to merchandise search pages through intelligent search results ranking and rich banner campaigns. Merchandisers can also drive dynamic product merchandising to provide a customer experience that is based on individual browsing or search patterns. Top Featured Items and Best Selling Items are examples that can be personalized. Hawk Search’s SmartBug and Preview features are now the easiest tools to help merchandisers set up and test these efforts quickly.
The most exciting feature is the ability to create dynamic landing pages based on the customer’s navigation path or search terms. Merchandisers have control over mixing marketing campaigns and dynamic product merchandising rules to have the most relevant landing page possible. These dynamic landing pages prove to be effective destinations for site traffic from marketing efforts such as Google AdWords and email campaigns.
“Thanx Media is thrilled to offer Hawk Search as a solution that can help businesses of all sizes. Our goal is to help companies implement solutions that deliver a great customer experience and increase conversions on their website,” said Paul Matker, Thanx Media CEO.
About Hawk Search
Hawk Search is a company that focuses on delivering a scalable and flexible software solution that transforms site search and merchandising into a Customer Experience Management platform. Powering over 300 sites, Hawk Search is revitalizing the site search arena by driving an effective website experience with market leading technology. Headquartered in Chicago, Illinois, Hawk Search is offered exclusively through Thanx Media, an enterprise solutions company. For more information, visit: http://www.hawksearch.com