LOS ANGELES, July 31 /PRNewswire/ -- Si TV, the first English-language, Latino-themed network has been selected by Time Warner Cable as one of the first networks to be launched when it assumes operational control of Adelphia and Comcast systems across Southern California which is expected to take place on August 1.

The Los Angeles Time Warner Cable service area will be one of the largest cable systems in the country, serving nearly two million customers. Selected for addressing the needs of Latino and multicultural viewers, Si TV will launch system wide in the Los Angeles market.

"We recognize that our customers want diverse and compelling programming. The launch of Si TV helps us to respond to our customers needs and achieve our goals," said Roger Keating, executive vice president of Time Warner Cable.

Acclaimed as a fresh and authentic network, Si TV connects with young Latinos through original and irreverent programming that speaks to their culture and community in English.

"Our programming reflects the changing face of America," said Si TV CEO Michael Schwimmer. "The decision to launch Si TV represents Time Warner Cable's commitment to their diverse subscriber base."

About Si TV

Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV's 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network and in 13 million homes across the country on Adelphia, Cox, Comcast, Time Warner Cable, and Verizon, among others. For more information on Si TV, please visit http://www.sitv.com/.

CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com, for Si TV; or Patti Rockenwagner, +1-310-563-5884,
patricia_rockenwagner@cable.comcast.com, for Time Warner Cable

Web site: http://www.sitv.com/