SYS-CON MEDIA Authors: Liz McMillan, Roberto Medrano, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Asda Money Reveals the Most Common Winter Car Breakdown Call Outs

Asda Money reveals how winter weather can wreak havoc with road conditions, highlighting the need for motorists to put adequate breakdown cover in place

LEEDS, UNITED KINGDOM -- (Marketwire) -- 02/19/13 -- Research has shown that rain, sleet, snow or fog was responsible for 1,786(1) reported road casualties in 2011, with slippery roads due to weather playing a part in 13,420 road casualties in the same year.

With the MET Office issuing severe weather warnings for several parts of the UK in recent months(2), Asda Money looks at some of the most common winter breakdown call outs.

Flat batteries

Leaving your radio or lights on may deplete your car battery, so it essential this is checked on a regular basis to prevent your running into trouble on the road. Having a set of jump leads on hand will also ensure that you can re-start your battery should you encounter any problems.

Flat tyres

As with batteries, checking your tyre pressure at regular intervals will help to avoid flat tyres and blowouts. Visual checks are also key as items, such as glass, getting caught in tyres could lead to punctures. Carrying a spare tyre is good practise year-round, but is particularly important during winter months.

Lost keys

In the rush to get from point A to B drivers could find themselves accidently locking themselves out of vehicles, or misplacing their keys. While a vehicle locksmith should be able to help you address the problem if you have lost your keys.

Running out of fuel

Motorists may end up running on empty if they have underestimated the amount of fuel needed for their journey. Fortunately this problem is one the drivers can avoid, and it's crucial that the fuel gauge doesn't read below a quarter of a tank, even if motorists are making a short journey.

Electrical and mechanical failures

Electrical faults and problems ranging from spark plug failures to faulty starter motors could act to stop drivers in their tracks when they are out on the road. Ensuring your vehicle is regularly serviced can help to detect these problems before winter weather sets in.

The Environmental Transport Association (ETA) estimates that drivers could be hit with a typical call-out charge of around GBP 100 plus a charge of GBP 1 per mile(3) should their car need to be towed.

In contrast, Asda Breakdown Cover offers home start, roadside assistance and UK recovery all for just GBP 70 a year(4).

Notes to Editors


1.  http://www.iam.org.uk/media-and-research/media-centre/news-
    archive/20126-iam-launches-winter-driving-campaign 
    
2.  http://www.guardian.co.uk/uk/2013/jan/11/uk-weather-warnings-cold-snap 
    
3.  http://www.newspress.co.uk/ViewPressRelease.aspx?pr=33687 
    
4.  http://money.asda.com/breakdown-cover/ 
    

About Asda Breakdown Cover


--  76% of cars fixed at the roadside (i) 
    
--  Average response time under 42 minutes ^ 
    
--  98% of customers satisfied with our service + 
    
--  Cheaper than the AA & RAC (ii) 
    
--  Pay annually and save GBP 20 on UK breakdown and European cover  
    
--  Asda Breakdown Cover provided by Britannia Rescue 
    

(i) Fix rate of 76.3% taken from 108089 returned agent invoices between 01 January and 31 December 2012.

^ Response time of 41.9 minutes taken from 61317 customer questionnaires during 1 January to 31 December 2012

+ Customer satisfaction of 98.2% taken from 61317 customer questionnaires during 1 January to 31 December 2012

(ii) Based on Asda UK Breakdown Cover compared to the nearest equivalent level of cover from the AA and RAC. Competitor's prices include discount available on 04/01/2013 (online and call centre). Prices quoted are for annual payment only and relate to vehicle only cover and not personal cover.

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Limited uses a selection of companies to provide its products and services. Asda Financial Services Limited and Asda Stores Limited act as Introducer Appointed Representatives to Liverpool Victoria Insurance Company Limited for Breakdown Cover. Britannia and Britannia Rescue are registered trademarks and are trading styles of the Liverpool Victoria group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514 is authorised and regulated by the Financial Services Authority, register number 202965. Registered address for all Liverpool Victoria companies: County Gates, Bournemouth BH1 2NF.

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