|By Business Wire||
|February 20, 2013 08:06 AM EST||
W2O Group, an independent global network of leading communications counseling firms, today announced the creation of a strategic partnership with the location based social monitoring leaders from SnapTrends, Inc.
"The most important paradigm shift for companies over the next 3-5 years will be centered on their ability to identify insights in real-time that can shape behavior and transactions anywhere in the world," said Bob Pearson, W2O Group president. "We call it “forensic analytics”, since we sift through mountains of data for the right clues that are combined with our models to provide a unique advantage for our clients. To achieve that objective, it is essential we utilize state-of-the-art listening solutions, which is why the SnapTrends location based monitoring capability represents a significant step forward for us."
W2O Group companies conduct daily listening for leading brands and healthcare, technology, consumer and entertainment companies worldwide. The partnership will match W2O’s market leading social analytics consulting methodology with SnapTrends innovative listening technology.
"Our goal is to combine our location based listening technology with W2O’s analytics expertise and create a partnership that can improve how companies engage with customers via social media," said SnapTrends CEO Eric Klasson, "Social data enhanced by the context of location has been a missing link for many businesses. Our Software-as-a-Service and Service Bureau solutions are a big step forward as companies work to formulate and execute effective social media strategies."
SnapTrends delivers an innovative location-first listening solution backed by an intellectual property portfolio, enabling organizations to listen over specific locations of any shape or size to better understand and effectively engage with customers.
The first new products from W2O and SnapTrends will be previewed at this year’s W2O Group Social Commerce Summit on March 7th.
About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, BrewLife, and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information, please visit http://w2ogroup.com.
Based in Austin, SnapTrends delivers location based social listening. Differentiated from other social media monitor tools, with SnapTrends you can LISTEN and ANALYZE data from the specific locations you care about. With better listening you can make better decisions. For more information, please visit http://snaptrends.com/.