SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Electrolux Inspires Party Throwers Everywhere to Roll Out the (Wrinkle-Free) Red Carpet in Time for Awards Season

CHARLOTTE, N.C., Feb. 20, 2013 /PRNewswire/ -- Planning an at-home star-studded soiree to screen and celebrate Hollywood's biggest night?  As most seasoned party throwers can attest, every great gathering starts with a laundry list of to-do's.  Luckily, entertainment and lifestyle expert Raina Seitel now reveals her secrets to perfect parties.  The Electrolux Front Load Washer – stealing the show in a chic, new Titanium color – is designed to take the best care of fabrics, ensuring that amazing ensembles and chic table linens are always party-ready.

The Electrolux Front Load Washer features an Expert Care wash system, which allows water to flow from the top of washer – unlike other washing machines – to quickly activate detergent resulting in a better clean.  The Perfect Steam wash system generates steam from the bottom of the washer, which more effectively lifts stains and other dirty residue to remove wrinkles and freshen clothes.  It also boasts the fastest wash and dry cycle at 29 minutes total (15 minutes to wash and 14 minutes to dry). It offers 12 unique wash cycles and options – including a "My Favorite" setting that will allow any hostess to quickly prep fancy table linens or amazing ensembles at just the right setting.  

Raina's tips to direct show-stopping soirees include:

  • Set the Stage: Always have themes for parties (this year is all about old Hollywood glamour) with bite-sized snacks and cocktails to match. Hors d'oeuvres and sweet treats are a great touch so guests feel like they are at the movies, but totally pampered at the same time.  Create a signature drink to welcome guests and give it a special name that ties back to the theme.
  • Stay Smooth: Make sure all fine linens are stain and wrinkle-free.  The Electrolux Front Load Washer features an Expert Care wash system designed to flow water from the top to quickly activate detergent, which results in a better clean.  And the Perfect Steam setting ensures superior stain removal that keeps wardrobes and table linens looking fabulous.  
  • Play up the Drama: Offer fun, interactive games guests can play as they view Tinsel Town's hottest awards show. Have everyone vote on who they think is going to win and award prizes to the winners.  Introduce an awards show themed bingo game to coincide with categories, stars and films.
  • Give the Gift of Glamour: Greet guests with a fun party favor that adds a bit of glamour to their outfit such as trendy, yet affordable necklaces for the girls or ties for the guys.

The Front Load Washer and Dryer in the new Titanium finish are available at select retail locations beginning in April in Silver Sands, Titanium and Island White colors. Please visit www.electroluxappliances.com for more information.

About The Electrolux Group
Electrolux has a rich heritage of developing kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 80 years.  Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance.  Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live.  For more information visit www.electroluxappliances.com.

Contact: 
Ashley Nelson
212-445-8119
[email protected] 

 

SOURCE Electrolux

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