SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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M.A.C Cosmetics Sponsors MADE's Fall/Winter 2013 Fashion Week Debut in Paris

PARIS and NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Each year, M.A.C Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world providing Makeup Artistry and product support backstage. For eight consecutive seasons, M.A.C has partnered with MADE Fashion Week in New York, and will now sponsor MADE Fashion Week in Paris. For the first time, MADE will host an impressive lineup of designers under one roof at the Hotel Salomon de Rothschild.

As a founding partner of the original MADE Fashion Week concept, M∙A∙C pioneered the idea of makeup brands collaborating with and supporting established and emerging fashion designers.

"We are excited to be able to take our partnership with MADE to Paris Fashion Week this season, supporting a talented group of European designers," says John Demsey, Group President, The Estee Lauder Companies.  "M.A.C Cosmetics is committed to the industry on a global level and it is programs such as these that speak to M.A.C's philosophy of fostering new talent in beauty, fashion and culture. 

M.A.C will sponsor over 55 shows and presentations throughout Paris, and specifically at MADE, will be backstage supporting designers including En Noir, Gareth Pugh, Yang Li, Piece D'Anarchive, A.F. Vandevorst, Aganovich, and Nicolas Andreas Taralis to name a few.

M.A.C COSMETICS SPONSORS RADIO GARAGE FROM ITS SAINTS-PERES STORE AND MADE FASHION WEEK IN PARIS

Dasha Zhukova and Garage Magazine are proud to announce the launch of Radio Garage at MADE Fashion Week in Paris, sponsored by M.A.C. Originally launched this past September at New York Fashion Week, Radio Garage provides live fashion week coverage and commentary from 3PM to 6PM daily. Previous guests include Stefano Tonchi, Iman, Suzy Menkes, Derek Blasberg, Tavi Gevinson, Courtney Love, Giovanni Bianco and Martha Stewart. Co-hosts Sara Nataf and Yasi Salek, will broadcast live from MADE Fashion Week at Hotel Salomon de Rothschild from February 26thMarch 1st and from the M.A.C Saints-Peres Store March 2ndMarch 5th.  The show will be streamed on GarageMag.com as well as milkmade.com

Live updates can be followed on the official Garage twitter feed - @Garage_Magazine.

SOCIAL MEDIA
Follow @MACcosmetics and M.A.C Senior Artists on Twitter for the fastest way to get backstage beauty updates during Paris Fashion Week. Find 50 Senior Artists tweeting in 10 different languages listed here: www.twitter.com/MACcosmetics/mac-senior-artists/members.  

Follow M.A.C on Tumblr for exclusive beauty visuals and video content direct from backstage and updated daily. M.A.C publishes from each of the four major ready-to-wear cities and additional markets where you'll find M.A.C artists in action. For total access, follow M.A.C at maccosmetics.tumblr.com.

ABOUT M.A.C COSMETICS
M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estee Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M.A.C is now sold in 83 countries/territories worldwide. Follow M.A.C and M.A.C Senior Artists on Twitter @MACcosmetics (twitter.com/maccosmetics and a list of the Senior Artists can be found here twitter.com/MACcosmetics/mac-senior-artists/members), become a M.A.C fan on Facebook (facebook.com/maccosmetics) and watch M.A.C videos on YouTube (youtube.com/maccosmetics). For a M.A.C location visit maccosmetics.com.

ABOUT MADE FASHION WEEK
MADE Fashion Week was born from a successful collaboration that started in 2009. Now in its eighth season, MADE Fashion Week continues to showcase outstanding design talent and harness the energy of the global creative communities at the iconic Milk Studios. The impressive list of events includes over 50 fashion shows and presentations in New York and Paris, plus events, concerts, and an unrivaled online presence at milkmade.com. MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE Fashion Week's vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE Fashion Week innovators are a powerful voice in the international creative community and leaders in their respective industries.

SOURCE M.A.C Cosmetics

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