|By PR Newswire||
|February 25, 2013 05:20 AM EST||
BOCA RATON, Fla., Feb. 25, 2013 /PRNewswire/ -- For the first time in its 99 year history, The American Stamp Dealers Association (ASDA) has hired a Public Relations firm. Insider Media Management (www.insidermediamgmt.com) has been selected to help attract new and former stamp collecting enthusiasts to the hobby.
To accomplish this goal, the PR firm run by award-winning former news journalists has developed an integrated social media and media relations campaign called, The Stamp Love (www.thestamplove.com). "We were inspired to call our campaign the Stamp Love after spending time with ASDA members and realizing the passion they have for this hobby" says Insider Media Management's Public Relations Manager, Maureen Rowland. "Insider Media's creativity and successful track record of using a business's story to connect to the public, most impressed us" said ASDA Executive Director, Amy Nicklaus.
The campaign is built on 4 elements of stamp collecting which are easily relatable to everyone, including those who have never considered practicing this hobby: art, family, history and value. "Through online and traditional media channels the campaign will lay out how each stamp is a work of art, collecting is a hobby which can bring families together, stamps and collecting have an extensive history worldwide, and many stamps have a significant monetary value" adds Rowland.
Insider Media is utilizing The Stamp Love's newly created Facebook, Twitter, Pinterest and Youtube pages to lead the campaign charge. The firm also led the development of the campaign's official site TheStampLove.com.
"The Stamp Love is the story our nationwide media contacts will connect to" says Insider Media President J.P. Hervis, a former award-winning TV journalist. He adds "for an organization with a distinguished reputation of the ASDA to recognize the need to attract new stamp collectors, is a powerful and newsworthy statement."
"Along with running the social media marketing program, our job will be to share with our media contacts the unique stories of stamp collectors that intrigue the general public. That is what makes news" says Rowland.
Insider Media will also promote ASDA events around the country through The Stamp Love campaign.
News Media Contact: Maureen Rowland, Maureen@insidermediamgmt.com , 561.995.6560
SOURCE Insider Media Management