In the face of new foci, audience and demands, communications professionals must reach beyond the low-lying fruits in order to achieve sustainable business value for their organisations.

Singapore, Feb 26, 2013 - (ACN Newswire) - In this new media era, information is everywhere. Tapping on the right medium to send the right messages across is key to ensuring business relevance. According to Ms Hanny Kusumawati, Creative Director of Maverick, "the rapid development in communications technology can also be overwhelming.... But though the digital era has changed the way we do business, at the same time, some basic principles will always stay the same. The question is: how do we mash up these basic principles of communications with the latest communications technology---to achieve the desired impact in today's digital era?"

Indeed, assimilating the old and the new seems to be the crux of the issue at hand. In the words of Ms Adelina Iskandar, Vice President for Corporate Affairs and Communications with Tenaga Nasional Berhad, "it is no longer enough to rely on mainstream communication channels as the expectation now is that our news/information reaches our audiences without them having the need to look for the information."

Mr Thong Kok Wah, Managing Director of iPR emphasizes, "going beyond the traditional PR/media approaches, there is a need to hear from practitioners and experts on latest trends and how to apply these to maintain and enhance corporate reputation and branding."

To equip practitioners with innovative ideas and proven strategies to deliver integrated communications successfully for improved bottom line results, Pacific Conferences has organised a 2-day conference dubbed as Integrated Public Relations for the Digital Age happening on 4 - 5 Apri 2013 at the InterContinental Kuala Lumpur and on 11 - 12 April 2013 at the InterContinental Jakarta MidPlaza. Case-studies and insights on integrated PR channels, Crisis Communications, Corporate Branding, Media Relations, Social Media Utilization, PR Measurement and more will be shared, all geared towards reaping long-term rewards for the organization.

The roster of experts include Vincent Ong from Starwood Hotels & Resorts, Adelina Iskandar from Tenaga Nasional Berhad, Frazer Neo Macken from Electrolux Asia Pacific, Adrian Prasanto from Indosat, Rajan Moses from Sapura Group, Tony Andrianto from Blue Bird Group, Prelia Moenandar from GlaxoSmithKline, Sashi Ambi from BMW Group Malaysia, Sri Purwanto from PT Elnusa Tbk, Dau Ming Seling from HwangIM and many others.

More Details:

Integrated Public Relations for the Digital Age Conference
- 4 - 5 April 2013, InterContinental Kuala Lumpur, Malaysia
- 11 - 12 April 2013, InterContinental Jakarta MidPlaza, Indonesia

Organiser: Pacific Conferences

Full programme can also be found at: http://conferences.com.sg/M3223-SPR17-01j-n.pdf

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg



Source: Pacific Conferences

Contact:

Leah Katigbak 
Tel: +65 6592 7353
Email: leah@conferences.com.sg

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