SYS-CON MEDIA Authors: Srinivasan Sundara Rajan, Pat Romanski, Elizabeth White, Yeshim Deniz, Andreas Grabner

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StubHub Partners with IMG College, Paciolan and Nebraska Athletics as Official Fan-to-Fan Ticket Marketplace

University of Nebraska Department of Intercollegiate Athletics has partnered with StubHub, the world's largest ticket marketplace, and Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, to create a safe, guaranteed secondary marketplace for fans to buy and sell tickets to Nebraska Cornhuskers events. StubHub will be the Official Fan-to-Fan Ticket Marketplace of Nebraska Athletics. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be between fans and managed by StubHub. The new online ticket marketplace partnership was negotiated by IMG College, the multimedia rights partner for Nebraska Athletics, along with StubHub.

“As the ticket marketplace continues to evolve, we are pleased to join with the leaders in the industry for this additional service at Nebraska,” said University of Nebraska Director of Athletics, Shawn Eichorst. “StubHub and Paciolan are able to provide a safe, guaranteed secondary marketplace for our fans to buy and sell tickets, which will better protect our fans from counterfeit ticket issues at our venues.”

StubHub and Paciolan collaborate on many collegiate partnerships; bringing StubHub’s NCAA integration total to 26, and University of Nebraska will mark StubHub’s fifth Big Ten integrated partnership. Thanks to Paciolan’s leading software integration, whenever a fan purchases tickets online, they re-issue a completely new barcode, cancelling the old barcode and marking a seamless exchange of tickets. Combined with StubHub’s FanProtect Guarantee, this product integration presents Huskers fans with complete protection from fraud and a stress-free purchasing process.

“We are thrilled to expand our successful partnerships with Paciolan and IMG and deliver the StubHub service to Nebraska fans,” said Greg Ivry, Business Development Director at StubHub. “We look forward to providing Huskers fans with more choice, flexibility, and security when they purchase tickets on the secondary market.”

Kicking off the 2013 athletic season, StubHub marketing assets will be highly visible across football and basketball properties for the university, including radio assets for football, in venue digital signs at Memorial Stadium, courtside at Bob Devaney Sports Center and Pinnacle Bank Arena, in-game features, and prominent online placements on huskers.com, amongst other assets.

“We are very excited to partner with StubHub to offer Nebraska fans an integrated ticket resale solution,” said Dave Butler, CEO of Paciolan. “Not only does this allow Nebraska fans to conveniently buy great seats and receive them digitally, but it also provides an added benefit for Cornhusker season ticket holders which is a great retention incentive.”

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the San Francisco Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN, Tickets.com, and Paciolan.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com, www.twitter.com/stubhub or www.facebook.com/stubhub

About IMG College

IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.

About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. Visit www.paciolan.com for additional company information.

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