SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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The Social Revolución Returns to 2013 SXSW Interactive

The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival, is roaring back to life to celebrate online Latinos influencing cultural shifts and trends. On March 12, 2013 at Ballet Austin, The Social Revolución will once again bring together SXSW conference attendees, Latino influencers, and innovators both on and offline. The event will include the Latino Lounge, Revolucionario Awards, and Party featuring official SXSW Music artists including Las Cafeteras, known for their vibrant musical fusion with a unique East LA sound.

Now in its second year at the SXSW Interactive Festival, The Social Revolución is an interactive movement that continues to recognize Latinos utilizing social media as a platform to create and inspire change by spreading ideas, fostering communities, and inspiring local and worldwide audiences into action. The Social Revolución celebrates online Latinos with the Revolucionario Awards at the Latino Lounge, and through the nomination process itself.

170 nominations for the 2013 Revolucionario Awards were received through February 25th, representing individuals from a variety of countries including the United States, Mexico, Chile, Ecuador and Venezuela. Submissions were accepted in three categories. The New Americano recognizes trendsetting individuals and organizations impacting the Latino market online. The Mobilizer category salutes Latinos using social media as a strategy to mobilize their audience behind local or international causes. Individuals redefining how Latinos are reached online, whether through a new app, website, or other digital tool, are celebrated in The Innovator category.

The award selection process is determined by three voting blocks: community vote (30%), internal leadership team (30%), and an external and independent panel of judges - Los Comandantes (40%). Votes cast by the online community totaled over 23,000. The Internal Leadership Team vote will ensure well-known nominees compete evenly with lesser-known entries. The final selection will be made by an influential group of industry leaders recruited to serve as Los Comandantes, the judges, who will choose two winners per category.

Nominations this year include: Pili Montilla, a regular host and producer for MundoFox; Axel Caballero, the director and producer of Cuéntame, a non-profit media organization for the Latino community; Poderopedia, a crowd sourced data journalism platform that creates a map of the top businessmen and political figures in Chile. The winners will be announced the week of March 8th and will be recognized in the SXSW Interactive award program.

Visit www.thesocialrevolucion.com to learn more about The Social Revolución and view the nominees.

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