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Fuld & Company Survey finds the C-Suite investing in Vital Intelligence Capabilities

Companies throughout the globe are hyper-focused on in-depth analysis vs. Twitter and Google analytics

CAMBRIDGE, Mass., March 5, 2013 /PRNewswire/ -- A survey released today of Competitive Intelligence programs shows that budgets are increasing for this capability.  This function tracks and analyzes the competition so that meaningful information is provided to management to make strategic decisions about how to deal with opportunities and threats.

The study was conducted by Fuld & Company and examines dollars and personnel in the competitive intelligence function.

"Quietly but definitively, companies around the world continue to invest heavily in uncovering one, simple fact for senior executives:  What is my competition going to do next?" said Leonard Fuld, President, Fuld & Company.  "Increasingly, the C-Suite is arranging for direct access to information on competitor activity in real time, rather than burying the intelligence function many layers below within the corporation."   

            Among the study's  major findings are:

  • Super programs with multi-million dollar budgets have emerged with relatively generous budgets and lots of influence in the C-Suite.
  • In Asia and in Europe, companies with intelligence budgets of more than $2 million or more did not exist five years ago but today represent 2-3-percent of all intelligence budgets.
  • In North America, programs that spend more than one-million dollars increased from approximately 5-percent of all corporate intelligence program budgets to nearly 10-percent of all budgets.
  • Across the board, from Asia, Europe to North America, the surviving corporate intelligence programs have increased their influence and direct reporting to the C-Suite. All regions report an approximately 5-percent increase of their programs that report directly to the chief executive's office.
  • Professional service firms far outshine any other sector with over 28-percent of the programs surveyed reporting to the C-Suite. Consumer firms and Technology/Telecom are next with each reporting over 22-percent of their sector reporting to the CEO, CFO, or COO.

ABOUT THIS SURVEY

Last released in 2007 (From Stick Fetchers to World Class™ :  A worldwide survey of Corporate Intelligence Programs), Fuld & Company's Global Competitive Intelligence Benchmarking Project surveyed 141 companies from around the world, examining issues such as budget size, staffing, program age and accountability.  In the five years since the first the first report was issued, 394 additional companies with a similar profile participated in the study.  

ABOUT FULD AND COMPANY

Fuld & Company (www.fuld.com), based in Cambridge, Massachusetts, with offices in London and Manila, is the world's preeminent research and consulting firm in the field of competitive intelligence. Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld & Company has serviced more than half the Fortune 500 and FTSE 100 for over 30 years. The firm does research and analysis, strategic gaming, intelligence process consulting, and training to help clients understand the external competitive environment.

SOURCE Fuld & Company

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