Area entrepreneurs have launched Inforpaid (www.inforpaid.com), a new online shopping marketplace that connects consumers with local vendors and pays buyers for each and every offer they evaluate. Inforpaid’s initial online site launch will focus on the Greater Boston area to connect residents with local vendors offering services such as insurance, mortgages, accounting and financial services, with new business categories and regions coming online as the company continues to grow.

“Many local businesses offer great products, pricing, and exceptional service, but get overlooked because they can’t compete with big national companies’ advertising,” says Inforpaid Founder Meny Elany. “Inforpaid reverses the marketing process, making it easy and rewarding for consumers to directly compare offers from local service providers and businesses. Once they purchase, we send them a check for each company they evaluated. When they buy from one, they get paid by all.”

Elany adds, “Companies value the opportunity to talk to prospective customers that are truly in the market for their product or service. Businesses like the idea of investing their marketing budget to reach serious customers. The Inforpaid concept presents a true win-win proposition for participating businesses and customers.”

Amity Insurance Personal Lines Manager, Frank Keaney Jr. says, “Amity Insurance Agency is proud to be partnering with Inforpaid. At Amity we understand how important the cost of insurance can be, but what's most important for our customers is knowing that they get the best value for their insurance dollars, not just the cheapest price. Now customers can select us on Inforpaid.com for a no obligation review of their home and auto insurance.”

MSA Mortgage Vice President of Sales, Rick Scherer, says, “MSA Mortgage is headquartered in Boston and we just concentrate on New England. Our average time to close a loan is far faster than the industry average. Participating with Inforpaid will give us the opportunity to reach out to more people and help them get into their new home faster.”

Consumers visiting Inforpaid’s shopping marketplace site www.inforpaid.com can compare companies and the cash reward each one offers. They select up to three providers who will contact them with information and an offer to compare at their convenience. Once the customer purchases from a participating provider, Inforpaid will issue a reward check from all of the compared companies. Learn more at: www.inforpaid.com.

About Inforpaid:

Boston-based Inforpaid offers a unique, online shopping marketplace benefitting both consumers and businesses. Inforpaid.com connects companies with in-market customers who get rewarded for searching, comparing and evaluating the offer for a product or service that best fits their needs. Customers review offers from Inforpaid’s participating vendors of their choice, then buy from one to get paid by all. Inforpaid provides a profitable new marketing alternative for companies that rely on advertising and social marketing to attract their next customer. Using Inforpaid.com’s “Reverse Marketing” concept, companies can target their marketing budgets to directly connect with prospects actively shopping for their products or services. Learn more at: www.inforpaid.com.

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