AUSTIN, TX -- (Marketwire) -- 03/07/13 -- Socialware, the leading social business solution provider, today announced Craig Trautman has joined the company as Vice President of Customer Success. In this role, Trautman will be responsible for leading the professional services, customer account management, customer support, and the advisory services teams. Trautman replaces Randy Jacobs, who has been promoted to an executive advisor role at Socialware.

"It's energizing to be part of a company that has quickly become the social media software of choice for market-leading companies," said Trautman. "Our customers recognize the monetary value of integrating social into their business practice as a new way to grow, but also understand that social presents new challenges for them. I'm eager to work with our Fortune 100 customers to implement Socialware's solutions and transform how they capitalize on social media."

Trautman brings over 25 years of experience in leading customer-facing teams. In prior roles, Trautman has been responsible for Sales, Marketing and Business Development. Prior to Socialware, Trautman held executive positions at Innovation Micro Technology, Motorola, and Versata. He has a proven track record of helping technology companies build strategic relationships with their customers and partners and expanding to new markets. Trautman holds two Bachelor of Sciences degrees in Electrical Engineering and Computer Engineering from University of Missouri-Columbia.

"We're thrilled to have Craig onboard," said Chad Bockius, CEO of Socialware. "His enthusiastic approach to making customers successful will enable Socialware to provide exceptional service and value as we continue to grow at a very rapid pace. Customers have responded enthusiastically to Craig's hands-on approach to customer care and advocacy. We're looking to Craig to further our customers' success in turning social strategies into business revenue."

About Socialware Socialware provides industry-leading software and services for organizations to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to over 160 of the leading businesses in the US. Learn more about Socialware at www.socialware.com.

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