|By Business Wire||
|March 7, 2013 10:03 AM EST||
Time Warner Cable Business Class (TWCBC), the business division of Time Warner Cable (NYSE: TWC), announced the launch of HD Video for Hospitality across the greater New York City area, New York State, New England and the Carolinas. This new offering provides another option for hotels that are looking for an HD video solution.
HD Video for Hospitality enables hotels to upgrade to high-definition (HD) programming in a manner that is user-friendly for its customers and cost-effective for the hotel. HD Video for Hospitality includes extensive HD programming, an interactive program guide and free On Demand services.
“Hotels are eager to replicate the typical in-home HDTV experience for customers and meet the higher standards demanded by their corporate brands,” said Maureen Link, regional vice president of marketing for Time Warner Cable Business Class, East Region. “HD Video for Hospitality is a high-quality, cost-effective option to meet these goals. It builds on our legacy as a leading provider of video solutions for businesses, and is a natural extension of our growing suite of solutions for the hospitality market.”
The new service — which eliminates the need for a costly investment in headend equipment or the need to accommodate bulky in-room set-top boxes — is an extension of TWCBC’s growing HD Video for Hospitality portfolio of products and services, such as HDTV.
“The feedback we’ve received from our guests in response to the additional HD choices we are able to provide has been tremendous, “ said Elaine Sarkis, general manager for DoubleTree by Hilton Buffalo Downtown, in Buffalo, N.Y. “Our guests have high expectations for our ability to meet their needs and adding HD options helps make them feel right at home. Time Warner Cable Business Class meets all of our business solutions, while also giving our customers the video programming preferences they desire.”
HD Video for Hospitality presents a number of significant benefits:
- Reliable Service via TWC’s wholly owned hybrid fiber-coax network, fully managed by dedicated 24/7 support
- A cost-effective and customizable solution to bring HD programming into each room
- Guest access to more than 100 channels, including more than 60 in HD, free video on demand, and premium video on demand viewing choices
- Using the on-screen Navigator and a specially designed streamlined and antimicrobial remote control, guests can easily change user settings and access thousands of free and premium on demand programs
- Enables hotels to customize the guide with their hotel logo and create channel lineups that best suit their clientele
- Scalable for future enhanced features and expanded programming
Key features of the new service include a small box that is unobtrusively mounted on the back of each of the hotel’s HDTVs and an intuitive onscreen guide that can be customized with a hotel’s logo and brand colors. The hotel is able to control the customer experience through a portal that allows hotels to monitor each box utilized and set parental controls, if requested by a guest. With over 100 available channels, hotels can customize their lineup to best suit the needs of their clients by adding premium HD channels such as HBO, Showtime, Cinemax, and Starz, music programming from MusicChoice, and highly desired select international channels. Hotels also have the option of adding the 26-channel Deluxe Hospitality Tier to provide even more programming choices for their guests.
“People call before they make a reservation to check on TV technology, and channel lineups, said Mike Martino, general manager for Sheraton Imperial Hotel & Convention Center in Durham, N.C. “Our services have always been great. However, we needed more variety to meet client expectations, and we could not make a large capital investment in hardware. We have a commitment to our guests to feel right at home or otherwise they will not come back to us. Time Warner Cable Business Class offers a superior product and has met our budget needs”
For more information about HD Video for Hospitality or any other TWCBC services, visit twcbc.com/HDH. In addition to HD Video for Hospitality, Time Warner Cable Business Class offers a broad range of Internet, Voice, Television, Network and Cloud services.
About Time Warner Cable Business Class
Time Warner Cable Business Class, a division of Time Warner Cable (NYSE: TWC), offers a full complement of business communications tools to small-and medium-sized businesses and enterprise-sized companies. Its phone, Internet, Ethernet, cable TV and security solutions are enhanced by award-winning customer service and local support teams. Through its NaviSite subsidiary, the Company also offers managed and outsourced information technology solutions and cloud services. Time Warner Cable Business Class was founded in 1998. Today, it serves approximately 550,000 business customers throughout Time Warner Cable’s markets.