|By PR Newswire||
|March 7, 2013 08:05 PM EST||
TORONTO, Canada, March 7, 2013 /PRNewswire-iReach/ -- BRANDAID Project Inc. (BAP) Inc. uses the power of business to replace poverty with prosperity. BAP Inc. brands the exceptional and untapped product lines of microenterprises in the developing world and launches them in the global marketplace.
The Market Need and Opportunity
Artisan micro-enterprises are found throughout the poorest regions of the world. They create authentic and highly marketable products – art, home décor, fashion, jewelry and much more. These micro-enterprises, however, are largely cut off from markets due to a lack of capital, insufficient marketing and design capacity, and poor integration. When they do find buyers, their work is most often undervalued, unbranded and commoditized.
Meanwhile, there is a multi-billion dollar marketplace of consumers who are seeking authentic, culturally diverse and socially progressive lifestyle products and brands but who have limited choices and channels to find them. With few exceptions, retailers and the growing e- commerce community do a poor job of marketing, merchandising and branding the unique artisan collections.
BRANDAID Project's mission is to help the artisans build sustainable, scalable businesses and provide them with the opportunity to grow and prosper.
Our business model is based on returning a minimum of 25% of the consumer price back to the artisan. The highest return rate these artisans have ever experienced.
We could use your help!
SOURCE BRANDAID Project Inc.