|By PR Newswire||
|March 11, 2013 11:30 AM EDT||
PASADENA, Calif., March 11, 2013 /PRNewswire/ -- Three of Los Angeles' top female entrepreneurs are launching a brand new fragrance blending bar in Pasadena. Original Scent is the avant-garde idea from three preeminent ladies of style: Nicole Winnaman, Entertainment Branding Agent whose clients include Justin Timberlake and Ellen DeGeneres, Marley Majcher, Celebrity Event Planner whose clients include Sofia Vergara and Pierce Brosnan and renowned niche perfumer Sarah Horowitz.
"Our sense of smell is so fundamental to our lives. It triggers childhood memories, reminds us of relationships, our desires, our nearly forgotten dreams, and can help us create and capture those perfect moments in time," said Sarah Horowitz, co-founder of Original Scent and a premier leader in the niche perfume industry. Her celebrity fans include Madonna, Jennifer Garner, Jessica Biel and Sarah Michelle Gellar. She's the perfumer behind several private label lines including fragrances developed for Urban Decay, BCBG, WARM NY for Winnie Beattie and .if for Apothia at Fred Segal. "This is my passion, to help find a scent that will be forever uniquely you."
The process to creating someone's custom scent begins with a 'Scent Profile,' which matches them to one of five distinct personality groupings. Using more than 150 of the finest fragrance and essential oils from around the world, Original Scent's perfumers use that personality profile to create an original formula containing a variety of defining scents, or "notes." Whether for use in the boardroom, the bedroom, on stationery, on the body, or as a unique way to immortalize a wedding or big event, Original Scent will always unique to each person.
Original Scent's VIP Launch is 6 to 9 p.m., March 14 at Nikki West Boutique in Pasadena, California. Kelly Bensimon from "Real Housewives of New York" will be the celebrity host. Other celebrity guests include Actress Melora Hardin of "The Office". Featured wines will be from Casa Dumetz Winery and winemakers Sonya Magdevski and Actor Emilio Estevez. Fashion icon Ron Robinson will also be on hand to introduce his amazing home and fragrance collection that Original Scent will be carrying. Original Scent will be the first ever fragrance blending bar in Pasadena.
Contact: Diane White
SOURCE Original Scent