|By Marketwire .||
|March 12, 2013 11:00 AM EDT||
SANTA BARBARA, CA -- (Marketwire) -- 03/12/13 -- FindTheBest (http://www.findthebest.com/), the unbiased, data-driven, comparison platform, announced today that Palmer Jackson has joined the company as Chief Marketing Officer. Jackson will be responsible for the company's marketing, communications and branding efforts. His addition to the FindTheBest team comes on the heels of a recent $11M Series B investment intended to fuel the company's continued growth.
"Palmer is a stellar addition to FindTheBest's executive team," said Kevin O'Connor, Founder and Chief Executive Officer of FindTheBest. "He's successfully built and led analytics-driven marketing teams for other fast-growing consumer technology companies and has deep experience in consumer branding."
"FindTheBest's comparisons fill a need that even the largest tech players haven't been able to crack and I am thrilled about the opportunity to build a great marketing team here," said Jackson. "Our promise is to help people make quick and informed decisions and we now have 22 million opportunities a month to deliver on that promise and build our brand as the trusted, unbiased source of information."
Prior to joining FindTheBest, Jackson was the Chief Marketing Officer of Phone Halo, a leading developer of Bluetooth® tracking software, and Cogi, Inc., a crowd-sourced, cloud-based transcription software company, which he co-founded in 2007. Prior to Phone Halo and Cogi, Inc., Jackson spent six years at CallWave.com, an Internet telecommunications company that went public in 2004. At CallWave, Jackson held several marketing positions and was a key member of the team that brought the company to profitability by converting 40% of its large, free customer base to a paid monthly subscription model.
Jackson received his early training in consumer marketing and advertising at Foote, Cone & Belding -- now known as DraftFCB -- in San Francisco where he worked on the Clorox, McKesson and Taco Bell brands. He is an active member of the Santa Barbara business and nonprofit community and currently serves as Chairman of the Board for the Santa Barbara Museum of Natural History. Jackson earned his MBA from UC Berkley and his B.A. in American Studies from Yale University.
FindTheBest helps people make quick and informed decisions by presenting data in a straightforward, customizable way without advertising clutter. At FindTheBest, people can compare apples-to-apples data, side-by-side, across a variety of categories. It presents the facts -- obtained from reputable sources: public and third party databases, primary sources like manufacturer and vendor websites, and expert and user ratings -- in easy-to-use tables with smart filters, so that people can decide what's best based on their personal priorities. Data content is organized into nine broad categories including: Business, Education, Electronics, Health, Home & Family, Motors, Software, Sports & Recreation and Travel & Lifestyle, and is powered by its Data-Driven Content Platform (DDCP), an engine that blends proprietary technology with human curation. FindTheBest is headquartered in Santa Barbara, California.
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