|By Business Wire||
|March 15, 2013 09:56 AM EDT||
Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) Local Marketing and Commerce Platform company, today announced that Jeremy Geiger, CEO and founder of Retailigence, will be speaking at BIA Kelsey’s Leading in Local Conference in Boston.
Geiger will discuss how the convergence of mobile technologies and product-inventory data innovations has now made it possible for brands to not only market their products to consumers anytime and anywhere, but also provide shoppers with product availability at the nearest retail locations. The result is the ability for brands and retailers to increase in-store sales with online-to-offline (O2O) marketing strategies.
Retailigence’s preeminent open O2O platform has proven to substantially enhance marketing and commerce performance for brands and retailers compared to traditional digital marketing approaches. O2O refers to any and all activity that originates online yet eventually results in a shopper going to a physical store. Forrester Research predicts that by 2016 more than half of the $3.5T spent in US retail offline will be influenced by the web. (Forrester’s US Cross-Channel Retail Forecast, 2011 To 2016.) The goal of capturing consumer spending offline is a windfall for local media. According to BIA/Kelsey advertiser research, retailers spent over $25 billion in 2012 with local media advertising outlets to bring shoppers into their brick and mortar and online stores (BIA/Kelsey U.S. Local Media Forecast (2012-2017.)
“According to the US Census data, 75 percent of consumer spending occurs within 15 miles of the average American’s front door,” said Jeremy Geiger, CEO of Retailigence. “I’ll be providing real-world examples of how brands and retailers can increase their share of local sales revenue using O2O marketing strategies and technology solutions.”
Who: Jeremy Geiger, CEO of Retailigence
Leading in Local Conference, March 18th– 20th, Westin Copley Place, Boston, MA
Geiger will speak at 4:00 p.m. on Monday, March 18th
Jeremy Geiger will be available for press interviews. For media inquiries, please contact: Tom Francoeur by email at firstname.lastname@example.org, or by phone at 617-474-1405.
Retailigence is an Online-to-Offline (O2O) local marketing and commerce platform that utilizes brick-and-mortar inventory data obtained directly from retailers to turn online consumers into offline shoppers. Serving both retailers and brands, Retailigence distributes local store inventory-based advertising via its own network of location-based application partners, mobile ad networks, mobile ad exchanges, search providers and social networks. The result is an increase in both top-of-funnel awareness and bottom-of-funnel sales for brands, new products and retailers. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.