Research and Markets (http://www.researchandmarkets.com/research/lx5ndk/multiplay_new) has announced the addition of the "Multiplay: New Supply-side Strategies" report to their offering.

This report takes a look at the major developments in services being bundled with Internet access. It analyses trends in triple and quadruple-play bundles, their convergence and their economic impact on vendors. It also explores deep product line strategies: digital home, rich communication, secure access, and opportunities tied to segmentation.

Report's Key Questions:

- At a time when telecom markets are stagnating, what possible growth outlets are there for telcos?

- What are the major innovations in the area of services bundled with access: additional services, content, smart access, segmentation?

- What are the assets and limitations of bundling strategies? How do bundles affect ARPU, margins and customer loyalty?

- Will adding content to the equation bring growth and, if so, for which type of operator?

- Is enhancing access with other services closer to telcos' core business a sound development strategy?

- Is segmentation operators' main strategy for handling the explosion in traffic on the networks?

- Can telcos sell quality of service?

Companies Mentioned

- Comcast

- FastWeb

- Free

- Orange France

- SFR

- Verizon

- Virgin Media UK

- Vodafone Spain

- Telecom Italia

- Telefónica Spain

For more information visit http://www.researchandmarkets.com/research/lx5ndk/multiplay_new