ALVISO, Calif., Aug. 9 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator of and leader in television services for digital video recorders (DVR), today announced that it is appointing Steve Sordello to the position of Senior Vice President and Chief Financial Officer effective August 21, 2006. Sordello was most recently Executive Vice President and Chief Financial Officer of Ask Jeeves, Inc.

Tom Rogers, CEO of TiVo, stated, "Steve is a fantastic addition to the senior management team at TiVo. His experience in building substantial equity value at Ask Jeeves will be critically important as TiVo moves forward with its strategy of differentiation, distribution, and deployment of advertising solutions. I look forward to working closely with Steve as we work to unlock TiVo's potential."

Mr. Sordello has a long history as a senior executive in some of the most well-known technology companies. He served as CFO of Ask Jeeves from 2001 until 2005. In this role he led the company's financial operations and was critical in driving its financial success up through the period the Company was acquired by IAC/InterActiveCorp in 2005. Prior to Ask Jeeves, Mr. Sordello held senior positions at Adobe Systems, Inc. and Syntex Corporation.

"I am excited to join TiVo," said Mr. Sordello. "Having spent many years in the online search industry, I fully recognize the unique value TiVo can deliver to both consumers and advertisers. TiVo's unique approach to searching and finding programs in a way viewers find simple and convenient, while delivering unique and targeted advertising solutions is clearly defining the future of the television industry. TiVo is a one-of-a-kind company that has truly changed the way people watch television. I'm looking forward to being part of the team during this dynamic period for TiVo as the company continues to grow and lead the industry."

Stuart West who served as acting CFO for the last four months is leaving the Company to pursue another opportunity. Mr. Rogers stated, "I want to thank Stuart for his stewardship of TiVo's financial operations and for his many contributions over the years."

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

CONTACT: Elliot Sloane of Sloane & Company, +1-212-446-1860, for TiVo,
Inc.

Web site: http://www.tivo.com/