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Improving the Efficiency of SOA-Based Applications
jhv1blz5 wrote: The article validated SOA as an IT architecture paradigm that can be leveraged in many ways. Taking data storage, scalability and application performance to a nifty level using SOA Application Grid infrastructure will no doubt enhance data and application performance on Oracle architecture platforms, it also has the promise of a cost effective and efficient IT delivery model. The very benefits of SOA.
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From the Wires
Redux Holdings Announces Initiation of Strategic Partnership and Equity Ownership in WebMenu, Inc.
Redux Holdings Announces Initiation of Strategic Partnership and Equity Ownership in WebMenu, Inc.

By: Marketwire .
Aug. 9, 2006 02:32 PM

LOS ANGELES, CA -- (MARKET WIRE) -- 08/09/06 -- Redux Holdings, Inc. (PINKSHEETS: RDXH) announced today that it has established a strategic relationship with WebMenu, Inc. As part of this relationship, Redux Holdings has acquired a 30% interest in the privately held software company.

WebMenu, Inc. is a leading edge, computer software firm whose primary business is focused on the creation and marketing of keywords using a new, patented search engine. Last year, WebMenu, Inc. grossed over $33 million in revenue selling keywords through its internet search engine, www.WebMenu.com.

Historically, WebMenu has retained the services of independent call centers and currently utilizes the services of 115 independent sales representatives. As part of the strategic relationship being announced today, Redux Holdings has acquired the exclusive rights to become the master seller of keywords for WebMenu. This development will improve the sales and marketing of the WebMenu product lineup as the new sales force will be operated via the nearly acquired 150 station call center owned by Redux Holdings (See http://www.firstcapitalinvestors.com/newsmore.php?article=134 for additional information).

In addition to search engine capabilities, WebMenu has an existing inventory of internet software applications that are fully developed, but which have not yet been deployed, primarily due to a lack of capital funding and marketing expertise. As part of the strategic relationship, WebMenu has agreed to sublicense a number of these software applications to Redux Holdings.

Adam Michelin, Redux Holding's Chairman and CEO commented on the strategic developments, "We are working to rapidly deploy our recently announced asset purchases and believe that the investment and partnership with WebMenu is a very positive step in the right direction. This partnership allows us to ramp up production levels at our call center, while at the same time enhance the value of our capital investment in WebMenu. The internet portal will also provide an effective platform for other business developments as well as advertising opportunities. We are actively seeking additional opportunities and will update the public as developments occur."

For additional information on Redux Holdings, Inc., visit the company's website at www.reduxholdings.com. An investor fact sheet is available for download at http://www.firstcapitalinvestors.com/factsheets/RDXH.pdf.

About Redux Holdings, Inc.

Redux Holdings acquires assets of underperforming and distressed companies on a non-cash basis and isolates, recombines and manages those assets to increase their value and to develop profitable strategic options. The Company is distinguished by the extensive experience of its personnel in quickly identifying, analyzing and stabilizing these businesses opportunities and effecting rapid turnaround and asset monetization.

Safe Harbor:

This press release may contain forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.

Investor Relations:

First Capital Investors, Inc.
Trey Meehan
321-221-2910
Email Contact

Published Aug. 9, 2006
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