|By Business Wire||
|March 22, 2013 01:13 PM EDT||
Research and Markets (http://www.researchandmarkets.com/research/s3qgqg/global_realtime) has announced the addition of the "Global Real-time Bidding-based Ad Display Market 2012-2016" report to their offering.
TechNavio's analysts forecast the Global Real-time Bidding-based Ad Display market to grow at a CAGR of 43.8 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market.
This report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''Increasing demand for RTB-based direct display ad sales is one of the emerging trends in the Global Real-time Bidding-based Ad Display market. Several marketers demand access to a premium audience and therefore demand direct deals, where there is no requirement for advertising platforms to act as mediators. Currently, the direct share of the Display Ad segment in the Global RTB-based Ad Display market is very small, but the convenience of bidding is driving its popularity at a rapid pace. Using this method, marketers can deal directly with publishers and negotiate accordingly on their bidding inventory. This allows them to better attract their target audience. Moreover, publishers can gain control over the decision-making process regarding the placement of ads, unlike in traditional RTB-based advertising where the advertising platforms and networks are the decision makers.''
According to the report, the need for improved return on investment is one of the major drivers in the Global Real-time Bidding-based Ad Display market. Both publishers and advertisers benefit from RTB-based advertising. On the one hand, publishers can improve the number of visitors to their website and therefore have the opportunity of improving sales. On the other hand, advertisers can use RTB display ads as a means to improve the efficiency of marketing campaigns by targeting visitors that fit their customer profile in the best possible way. This increases the overall return on advertising spend. Therefore, RTB helps publishers, advertisers, and advertising agencies in maximizing their marketing return on investment.
Further, the report states that data leakage issues constitute one of the major challenges in the Global Real-time Bidding-based Ad Display market.
The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project.
The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.
Key questions answered in this report:
- What will the market size be in 2016 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of analyst time when you purchase this report. Details provided within the report.
For more information visit http://www.researchandmarkets.com/research/s3qgqg/global_realtime