SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Save More for Retirement? There is an App for That

Participants with retirement plan accounts through the Principal Financial Group® are rapidly adopting mobile technology to keep track of their balances and it appears to be making a difference: they have higher deferral rates and are more likely to increase their contributions.

Participants using Principal® Mobile have an average deferral rate 11 percent higher than the average deferral for all participants covered by plans through The Principal®1. Almost twice as many mobile users (15.36 percent) increased their savings rate vs. the overall pool of participants (8.2 percent)2.

“Those signing up for the mobile app want to be more engaged with their retirement account so it’s no surprise they are also higher contributors. Seeing that account balance and tracking progress on a regular basis may be just the nudge needed to keep savings a priority,” said Joleen Workman, vice president, retirement and investor services at The Principal. “Because mobile is a great way for participants to have retirement account information at their fingertips, we’re enhancing our app so participants can not only view savings information but also increase contributions.”

Save More on the Go

According to a recent Principal Financial Group participant survey, 61 percent of participants with 401(k) plans through The Principal say they use a smartphone. With the latest enhancements to Principal Mobile, participants in select plans can now view their current retirement contribution and change it, all through the app. These changes give participants access to more information and clearer details of their retirement savings whenever and wherever they need it.

“What surprises many participants is that increasing their deferral rate can possibly have a big impact on long-term savings, but a relatively low impact on their paycheck today because they use pre-tax dollars,” notes Workman. “By updating our app, we’re making it easier and more convenient to help workers take steps to meet short-term and long-term savings goals.”

Principal Mobile can be downloaded from the App Store (for Apple products) or Google Play today3

Participants who have already downloaded the Principal app will receive an automatic notification to update to the newest version.

For more news and insights from The Principal, connect with us on Twitter at: http://twitter.com/ThePrincipal.

About the Principal Financial Group
The Principal Financial Group® (The Principal®)4 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $403.0 billion in assets under management5 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

Insurance products and plan administrative services are provided by Principal Life insurance Company, a member of the Principal Financial Group® (The Principal®), Des Moines, IA 50392.

1 The average deferral rate for mobile users is 7.66% compared to 6.9% for all participants. (Based on Principal participants July-December 2012)
2 Of the 1.6 million active participants, 37,301 are mobile users.
3 The Principal Mobile App is available on BlackBerry® for retirement plan information only.
4 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
5 As of Dec. 31, 2012

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