FAIRHOPE, Ala., Aug. 11 /PRNewswire/ -- Children's bedding e-tailer Javis Davis is about to reach order number 10 thousand, accomplished with an advertising budget of only a few hundred dollars per year. Owner and designer Mary Lou Cothran said, "Since opening in 2000, the force driving the success of our business is the kind of marketing money can't buy ... word of mouth."
Chat rooms and message boards on websites like BabyCenter, iVillage, and UrbanBaby are fertile breeding grounds for this form of viral marketing. Cothran has discovered that when women make a great find, they are quick to tell their friends, relatives, and coworkers. "I recently took an order from a client in New Jersey who said nine women in her office had ordered from Javis Davis."
Online blogs also help spread the word. "We sponsored a contest on the popular Daddytypes blog that generated a lot of buzz," says daughter and web designer Mary Peyton Peppo. Other daily shopping blogs such as Cool Mom Picks and Urban Baby Runway have featured Javis Davis custom bedding on their sites reaching thousands of potential customers looking for products that are unique.
"We do our best to give them something to talk about," says Cothran. "People come to us expecting great customer service and exceptional quality at a very reasonable price, and we don't disappoint. A three-piece Javis Davis custom-crib set costs an average of $300. The large fabric swatches, online interactive 'Design Studio,' and in-depth design consultations are icing on the cake. Viral marketing sounds sort of scary, but it's really just people telling other people about great products they have found. Other than being mentioned on Oprah, it's the best possible advertising a company could have."
Javis Davis designs and manufactures custom bedding for babies and kids sold exclusively through their website http://www.javisdavis.com/.
For more information call Mary Lou Cothran at (251) 929-1530 or email info@javisdavis.com
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Javis Davis
CONTACT: Mary Lou Cothran of Javis Davis, +1-251-929-1530 or info@javisdavis.com
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