|By George Mashini||
|April 1, 2013 09:00 AM EDT||
If you're not convinced the hype around Big Data is entirely justified, consider the following statistics: in the time it takes an average person to read this article, 72 petabytes of data (that's 72 x 1015 if you're counting) will have been added to the global information pool. Each hour, Walmart processes more than 1 million customer transactions, logging data into databases estimated to contain more than 2.5 petabytes of data - the equivalent of 167 times the information contained in all the books in the U.S. Library of Congress. Facebook uploads 500 terabytes of new information daily. The volume of global business data generated is doubling every 1.2 years.
The Big Data phenomenon is real. It's happening in every sector of the economy, from government to education to private business. In addition to the oft-cited storage, security and analysis questions Big Data brings, it also has an unprecedented opportunity to impact your company and its mobile strategy.
The explosion of mobile device use among business users, for example, is often cited by analysts as one of the main sources of today's data explosion. IT analyst firm Gartner predicts that by 2015 mobile phones will outnumber PCs as the most popular web access devices. Users with the ability to capture date on mobile devices, through bar codes, GPS apps, QR readers, or manual input, have greatly contributed to the growing data stream.
Big Data and mobility share much more than a cause and effect relationship or places on Gartner's list of top 2013 technology trends. They are linked in ways that offer game-changing value-creation opportunities to companies that effectively tie the collection of information to the delivery of real-time decision support to mobile executives. While members of the executive and IT teams continue the debate over data storage options, methods of securing and managing privacy concerns around customer data continue to linger. Mobility executives also face their own set of unique Big Data challenges including the best ways to analyze the dramatically expanding information flow.
If managed correctly, leveraging Big Data as a key component of your mobile development strategy can pay off in increased sales, better corporate performance and improved efficiency. If not properly managed, you'll simply be contributing to the $900 billion in information overload costs industries suffer every year.
More important, it's not just about Big Data, it's about getting the right data into the hands of the right person, at the right time. That means having the strategy, applications and tools necessary to ensure efficient two-way interaction between remote workers and their corporate data systems.
The core of the Big Data promise is developing a strategy that delivers key real-time information to remote users and allows them to access the specific information they need to perform critical tasks, i.e., prep for a sales call, manage a customer issue or drive a critical business decision. Keeping these same remote users insulated from extraneous information that is out of date or unnecessary must also be a part of an effective mobile data management strategy.
How you build mobility solutions that combine multiple data sets into a single usable data-driven application could make the difference between the critical app sales depends on and the one that is abandoned as irrelevant or too difficult to use. Recent studies have shown that sales reps access data from as many as 15 different sources to collect valuable information about contacts and prospects. And a significant majority of executives believe that their sales reps miss opportunities because they can't keep up with this information.
At the other extreme, forcing mobile sales executives to wade through seemingly endless emails and data streams to extract the specific information that could really make a business difference - that the customer has just been placed on credit hold and new sales orders are suspended, for example, or that the next appointment of the day has just cancelled allowing more sales time opportunity with the current prospect - can create equal challenges.
It's not just sales and customer support personnel who benefit from an effective mobile data strategy. Imagine a remote inventory manager with the ability, when alerted in real time to the fact that a key supplier just failed to make delivery on a needed component, to trigger alternative sourcing strategies that would keep the production lines moving and avoid disruption of product delivery. Or the executive, when presented with real-time analysis of poor operating performance in a region, can reach across time zones from a mobile device to make an emergency conference call to implement corrective action. In fact, 63% of executives in a recent SAS/Economist survey said having the ability to rapidly process information is having a significant impact on their strategic decision making ability.
The key to all of the above scenarios is, again, having the right data at hand, delivered on the right device (which is most often defined as the device of choice of the mobile user) without forcing the user to do their own data mining. Accomplishing this requires a mobile strategy that:
- Accounts for an increasing volume of data input sources
- Provides the flexibility to alter application functionality based on user input
- Strikes the appropriate balance between user access and maintaining data security at the enterprise level
- Maintains a rapid mobile application development process
As you consider how the convergence of Big Data and mobile will impact you in the months ahead, here are five things that might help keep you on the right path as you develop and implement a longer-term strategy:
- Analyze the data streams - look at all potential sources of data to separate what data is being captured, what is stored and what is being constantly updated.
- Identify all internal business information needs - start by taking a classic BI approach of identifying what each business organization needs to improve decision-making and competitive advantage.
- Map the connection points to find data synergies - you most likely will be able to solve your organization's Big Data challenge in a single strategy but identifying overlapping needs can help establish priorities.
- Make this a long-term strategy with regular evaluation milestones - this will allow you to focus on what can be delivered in the near term without sacrificing longer term objectives and should improve the chances of your plan paying off in real value.
- Don't overlook the chance to leverage mobile workers as collection points. While getting the right information to remote workers should be a priority, the best strategies deploy a two-way approach that enables easy real-time updating of critical information from mobile users.
Big Data, like mobility, is not a trend or a passing fad; it's a fundamental element of 21st century business operations. Effectively organizing and delivering the results of that analysis to today's mobile management teams must have a place on every mobile and IT executive's priority list.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
Jun. 2, 2015 05:00 PM EDT Reads: 963
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
Jun. 2, 2015 05:00 PM EDT Reads: 389
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 05:00 PM EDT Reads: 4,614
Akana, a leading provider of API Management, API Security and Cloud Integration solutions, announced that it is introducing DevOps automation to the API lifecycle. New capabilities in Akana's API Management platform significantly reduce the time required to update API definitions and versions. DevOps teams will be able to work faster in designing and developing APIs, as well as managing them at runtime and publishing them to a portal.
Jun. 2, 2015 04:45 PM EDT Reads: 764
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservi...
Jun. 2, 2015 04:30 PM EDT Reads: 1,020
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 2, 2015 04:15 PM EDT Reads: 952
SYS-CON Events announced today DevOps.com will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Launched in 2014, DevOps.com has quickly established itself as an indispensable resource for DevOps education and community building. DevOps.com make it their mission to cover all aspects of DevOps – philosophy, tools, business impact, best practices and more.
Jun. 2, 2015 04:15 PM EDT Reads: 399
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Jun. 2, 2015 04:00 PM EDT Reads: 2,388
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @Thi...
Jun. 2, 2015 04:00 PM EDT Reads: 933
"Vormetric is a data security company. We secure information at rest and our customers are some of the largest organizations in the world. The threats that are coming around today are either from state-sponsored activities and organized crime, and the intent is to steal information," explained Derek Tumulak, Vice President of Product Management at Vormetric, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 04:00 PM EDT Reads: 4,263
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
Jun. 2, 2015 04:00 PM EDT Reads: 1,075
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 03:00 PM EDT Reads: 4,247
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 03:00 PM EDT Reads: 4,617
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
Jun. 2, 2015 02:15 PM EDT Reads: 1,198
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 02:15 PM EDT Reads: 3,007