RESTON, VA -- (MARKET WIRE) -- 08/15/06 -- eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced a partnership with the Golden State Warriors to offer Click to Call and Click to Chat technology on the Warriors.com website. Through this offering, prospective mini-plan and season ticket buyers can be connected immediately with a sales representative with the click of a button.

"We think this is another viable and attractive option to help assist our fans in fulfilling their needs," said Warriors President Robert Rowell. "eStara's Click to Call and Click to Chat technology will help make the entire online ticket-buying experience easier, less time-consuming and more customer friendly. This new feature will certainly enable us to achieve those objectives and, ultimately, allow us to better serve our fans."

Click to Call allows prospective ticket buyers to request an immediate callback from a Warriors representative or receive a call in a couple of minutes. The technology is particularly useful for complex group sales that often require creative solutions, or for fans who prefer to give credit card information over the phone. Click to Chat, which will be rolled out later this year, will give ticket buyers another option to have a live agent walk them through the ticket buying process.

"We're proud to partner with the Golden State Warriors in providing their fans with unparalleled customer service tools," said John Federman, eStara's CEO. "By offering both Click to Call and Click to Chat, the Warriors are giving prospective ticket buyers a chance to get the information they're looking for in a manner with which they're most comfortable with -- over the phone or through a text chat with an agent. Providing these options goes a long way towards improving customer experience on their site and increasing the likelihood of a sale."

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About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales and support initiatives. The world's most recognized brands -- including Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, and Verizon Superpages.com -- leverage eStara's services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a privately held company headquartered in Reston, VA. For more information, visit www.eStara.com.

Dan Obregon
eStara
703-648-8281
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Mike Kaplan
fama PR
617-758-4156
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