|By Marketwired .||
|April 11, 2013 11:10 AM EDT||
HOFFMAN ESTATES, IL -- (Marketwired) -- 04/11/13 -- Serta, America's #1 mattress manufacturer, announces its new iComfort® Directions gel memory foam mattresses now available for purchase at Serta retailers across the United States. These new mattresses represent Serta's latest advancement in sleep technology, and have been designed from the surface to the core to provide enhanced cooling comfort and individualized body support. Mattress shoppers can choose from four iComfort Directions models with a range of comfort options, at prices hundreds of dollars less than other memory foam mattress brands.
Serta changed the memory foam category when it introduced the iComfort Sleep System in 2011. The Cool Action material used in the original iComfort mattresses represented a true breakthrough in memory foam technology as the world's first memory foam infused with Serta's MicroSupport® gel. iComfort quickly became a popular product for Serta, with 98 percent of iComfort owners reporting being satisfied with their mattress purchase and 97 percent saying they would recommend iComfort to a friend or colleague. (Source: GFK Buyer Satisfaction Study, 2012).
After the successful launch of iComfort, Serta set out to push its sleep technology forward and design its next generation of gel memory foam mattresses. Serta's Research & Development team knew that mattress shoppers were interested in the temperature regulating benefits of its gel memory foam. But, research from the National Sleep Foundation indicated that when it came to selecting a mattress, comfort and support were just as important as temperature regulation. (Source: National Sleep Foundation 2012 Bedroom Poll). So, Serta reinvented memory foam again with its new iComfort Directions mattresses, featuring these four exclusive technologies, designed to balance comfort, support and temperature regulation:
- Thermo degrees Cool yarn fabric cover with TENCEL® fibers is an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.
- EverCool Gfx Memory Foam, the world's first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
- Cool Action Dual Effects layer works to provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta's original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our new MicroCool+ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.
- Pods gel-activated support layer works with our Comfort Last® Foam Core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
"As today's mattress shopper becomes more and more aware of the importance of investing in a quality mattress for better sleep, it's important that we offer them the latest sleep technologies at affordable prices," says Andrew Gross, senior vice president of marketing for Serta. "Our new iComfort Directions mattresses offer just this, and we encourage mattress shoppers to visit a local store to experience what makes these mattresses unique first-hand."
All iComfort Directions mattresses are compatible with the new Serta Motion Custom Adjustable Foundation, the most advanced adjustable base available today. It has nine all-new features including six massage levels with a timer and Bluetooth Connectivity for smart phone and tablet devices allows you to control the base using your smart phone or tablet. This new adjustable foundation is currently available only at select retailers in select markets, with broad availability to mattress shoppers later this summer. These mattresses are also compatible with Serta's Motion Perfect® Adjustable Foundation, available at most iComfort retailers in the United States today.
Finally, mattress shoppers can enhance their iComfort sleep experience with a new range of iComfort accessories, including a mattress protector, sheets and a variety of gel memory foam pillows with options for every type of sleeper. These accessories were designed specifically to complement the iComfort mattress.
The new iComfort Directions mattresses are available at select Serta retailers across the United States with suggested retail prices starting at $1999 for a standard queen set. Visit www.serta.com for information and to find local retailers.
Serta is the #1 Mattress Manufacturer in the United States. The company's product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home and Perfect Day® iSeries collections, featuring a combination of Serta's exclusive gel memory foam and an advanced innerspring system.
As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.
For more information, visit www.serta.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2281352
For more information, contact:
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
May. 3, 2015 08:45 AM EDT Reads: 1,135
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
May. 3, 2015 08:30 AM EDT Reads: 4,437
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
May. 3, 2015 08:15 AM EDT Reads: 2,970
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
May. 3, 2015 08:00 AM EDT Reads: 1,712
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
May. 3, 2015 08:00 AM EDT Reads: 1,627
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, whic...
May. 3, 2015 07:45 AM EDT Reads: 874
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
May. 3, 2015 07:00 AM EDT Reads: 665
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
May. 3, 2015 06:00 AM EDT Reads: 4,648
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
May. 3, 2015 05:00 AM EDT Reads: 5,639
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
May. 3, 2015 02:45 AM EDT Reads: 5,695
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
May. 3, 2015 02:00 AM EDT Reads: 2,368
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
May. 3, 2015 12:00 AM EDT Reads: 1,850
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
May. 2, 2015 09:15 PM EDT Reads: 1,827
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
May. 2, 2015 06:00 PM EDT Reads: 2,346
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
May. 2, 2015 04:00 PM EDT Reads: 2,213