CULVER CITY, Calif., Aug. 21 /PRNewswire/ -- Woo Agency is launching a multimedia ad campaign for EchoStar Communication Corporation's DISH Network(TM) and their total football package.

Celebrating the start of the 2006 NFL season, the national campaign features prominent NFL player Tiki Barber throughout the brand's television, radio, and print advertising, championing the rallying cry, "I want football 24/7." This campaign will also be integrated on a local level in key markets using regional NFL stars including Dallas Cowboys' Drew Bledsoe, Tony Gonzalez of the Kansas City Chiefs, and Marvin Harrison of Indianapolis Colts fame.

"We chose to work with Woo Agency because they know what it takes to develop fully integrated programs that drive response and create awareness," said Jody Martin, senior vice president of Marketing for DISH Network.

Woo was responsible for all creative duties on this project, from television, radio and print, as well as guerilla tactics including street teams and upcoming local events. Select media was also bought by the agency.

More information on DISH Network's total football package can be found at IWantFootball24-7.com.

About Woo:

Woo Agency is a Culver City-based ad agency specializing in brand and response-driven advertising. Present and past clients include Gateway, Tire Pros, Good Guys, The Coffee Bean & Tea Leaf, LA Fitness, Gold's Gym, Fatburger, Winchell's Donuts and Mattress Gallery. Client work can be viewed at http://www.wooagency.com/

CONTACT: Laurie Shiers of Woo Agency, +1-310-558-1188, ext. 302,
lshiers@wooagency.com

Web site: http://iwantfootball24-7.com/