SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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The Truth Hurts: New Study From Wahl(R) Reveals 85 Percent of Americans in Pain

Shows Where It Hurts and How Far People Will Go to Eliminate Pain

STERLING, IL -- (Marketwired) -- 04/25/13 -- Americans are hurting, and this time it's not because of the economy. A new online study conducted by Harris Interactive and commissioned by Wahl Clipper Corporation reveals the vast majority of American adults experience muscle and joint pain -- and in more than one place. The study uncovers how people deal with their pain and how far they would go to eliminate it. The highlights can be found in a new infographic: The Truth Hurts.

"Pain is a growing issue that affects people of all ages," said Jenny McLaughlin, product manager for Wahl, the company that invented the electric massager. "As a leading manufacturer of pain management tools, we're committed to helping people better manage their everyday aches and pains. It starts with understanding the issue."

In February 2013, a representative sample of more than 2,000 men and women nationwide were asked to share their pain -- specifically, where it hurts, how often, how much and how they deal with it. The results suggest that if pain were a disease, it would be an epidemic.

Where it hurts

More than eight in 10 Americans experience muscle or joint pain over the past 12 months, and 75 percent experience it in three or more places. While numbers show the most common pain points are lower back, shoulders/neck and joints, to call them common is an understatement.

Not only do nearly seven in 10 people report pain in these areas, but of those who do, about half experience it at least once a month. The highest percentage faces this pain on a daily basis.

The breakdown of where people experience pain:

  • 78 percent experience back pain
  • 74 percent experience neck/shoulder pain
  • 68 percent experience joint pain
  • 65 percent experience leg pain
  • 60 percent experience foot pain
  • 57 percent experience arm pain

Who's in pain

Geographically speaking, pain is consistent. The Midwest and South have the highest incidence of pain at 87 percent, but the Northeast and West are not far behind, 84 percent and 83 percent, respectively. In the battle of the sexes, pain is an equal opportunity employer. Women experience it more, but by a slim margin, 87 percent to 84 percent.

Marriage might be bliss, but it can come at a painful price. Those who tie the knot experience about 10 percent more pain than single/never married people.

Not surprisingly, pain favors those who are older, however, the margin is not as big as might be expected -- nine in 10 people 55-plus experience pain, but so do nearly eight in 10 people 18-34. Pain levels remain steady between the ages of 18 and 44, but once a person turns 45, their likelihood to report having pain increases about 10 percent. By age 55, the likelihood of not having pain is about one in 10.

How people deal with their pain

When it comes to treating pain, the majority, 64 percent, do more than one thing. While 70 percent of pain sufferers turn to medication, either over-the-counter or prescription, 40 percent also take matters into their own hands by way of hot/cold treatments or taking it easy. One in five in pain also use massage therapy and 17 percent seek medical attention.

Men and women deal with their pain very differently. While most do something to treat their pain, men are almost twice as likely as women to do nothing, 13 percent versus seven percent.

What people would to do to eliminate their pain
If given the opportunity to trade their pain for something unpleasant, more than half of Americans say bring it on. Based on options provided, 84 million Americans would rather pierce their tongue, have a root canal or give a speech in their underwear.

New technology and resources to manage pain

As a pain management leader, Wahl offers tools and resources to help those experiencing recurring muscle and joint pain get the relief they need. The company's line of pain management massagers now includes new temperature therapy products -- the Hot-Cold Massager and Hot-Cold Massaging Gel Pack -- that combine two common pain treatment methods for a more comprehensive approach to pain management. In addition, Wahl has introduced, wahlmassagers.com, which provides massage treatment guidance based on specific pain points or conditions.

To learn more about Wahl, Wahl's new pain management massager line, or the new infographic, The Truth Hurts, visit www.wahlmassagers.com.

Survey Methodology
Online survey was conducted within the United States by Harris Interactive on behalf of Wahl Clipper Corporation from February 15-19, 2013 among 2,252 adults 18 and older. For methodology contact [email protected].

About Wahl

About Harris Interactive

https://www.facebook.com/WahlHome
https://twitter.com/#!/WahlatHome

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