SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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White Castle kicks off National Hamburger Month with a Slider-bration™

Cravers Can Register for Exclusive Email Updates at Sliderbration.com

COLUMBUS, Ohio, April 25, 2013 /PRNewswire/ -- White Castle is pulling out all the stops for National Hamburger Month with a Slider-bration™ that honors Cravers and their dedication to the Original Slider®. White Castle created National Hamburger Month 22 years ago to honor the iconic American delicacy, the hamburger.

(Logo: http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO)

For the entire month of May, 24 hours a day, seven days a week, a different White Castle restaurant will be hosting a two-hour long Slider-bration™. During that time, a Castle somewhere across the country will be offering the Original Slider® for just 25 cents. Each guest can order up to 10 Sliders during a two-hour time frame.

"This is an exciting event for our legion of Cravers," said Jamie Richardson, vice president of White Castle and an ambassador of Craver Nation. "We are thrilled that Slider-bration™ offers our loyal customers a chance to share a memorable moment with family and friends."

Most White Castle restaurants will host at least one two-hour Slider-bration™. Cravers are encouraged to travel to multiple Slider-brations™ and share their excitement with fellow hamburger aficionados throughout the month.

Slider-bration™ starts at 12:01 a.m. on May 1 with a kickoff event in Columbus at the 4525 Kenny Rd. location. Another Slider-bration will kick off every two hours in May at different White Castle locations throughout the Midwest and Northeast.

Sliderbration.com was created especially for National Hamburger Month so Cravers can find when and where the next celebration begins. The website offers a countdown clock for all Slider-bration™ events happening within the next 24-hours.

For those Cravers who absolutely want to plan further ahead, they can receive email alerts 48-hours before the Slider-bration kicks off at their favorite Castle. To receive email alerts, sign up on Sliderbration.com. While online, keep the Slider-bration™ going year-round by joining Craver Nation, White Castle's loyalty program that connects Cravers around the globe in a social media setting with games, photos and news, and receive four free Sliders just for signing up.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.

SOURCE White Castle

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