NEW YORK, NY -- (MARKET WIRE) -- 08/24/06 -- A class action lawsuit has been filed in the United States District Court for the Southern District of Florida against Parlux Fragrances Incorporated ("Parlux" or the "Company") (NASDAQ: PARL). The complaint alleges that the Company's insiders took advantage of materially misleading statements to sell millions of dollars of Parlux stock to unsuspecting members of the investing public. The claims stated in the complaint arise under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 and is brought on behalf of a class (the "Class") consisting of persons who purchased Parlux stock during the period from February 8, 2006 through August 10, 2006.

If you are a member of the Class as described above, you may move the Court no later than Monday, October 16, 2006, to serve as a lead plaintiff for the Class. However, in order to do so, you must meet certain legal requirements pursuant to the Private Securities Litigation Reform Act of 1995.

If you wish to discuss this action, participate in this lawsuit, or have any questions or concerns regarding this notice, or preservation of your rights, please contact:

Jeffrey S. Abraham
Abraham Fruchter & Twersky LLP
One Penn Plaza, Suite 2805
New York, N.Y. 10119
Telephone: (212) 279-5050
e-mail: Jabraham@aftlaw.com

CONTACT:
Jeffrey S. Abraham
Abraham Fruchter & Twersky LLP
(212) 279-5050