|By Business Wire||
|May 7, 2013 08:11 AM EDT||
Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today released its Q1 Global Media Intelligence Report. Leveraging the AK Media Intelligence Platform that combines media and audience data, the latest report identifies seasonal trends and insights for Fortune 500 brands, advertisers and agencies to reach more customers and drive increased revenue.
“We’re witnessing the end of advertising as we know it,” said David Jakubowski, AK chief executive officer. “Brands are starting to realize the importance of digital marketing and using analytics to inform media buying decisions across all channels - these insights resulted in more than $120 million media buys in Q1 alone.”
According to Accenture Interactive’s latest survey, CMOs are beginning to address the gap in digital measurement and performance by making decisions based on actionable insights.
AK’s Global Media Intelligence Report analyzed more than 27 billion impressions across Q1 to uncover key insights into customer engagement and reach, such as why marketers should advertise on one digital channel over another. With this data, brands can increase the efficiency of their multi-million dollar media budgets, resulting in better reach and more sales.
The report looks at cost, reach efficiency, user quality and funnel attribution indices across the four most prevalent channels in the digital marketing world – exchanges, networks, portals and social. Key highlights for 2013 Q1 include:
- Exchanges continue to be cost effective. Coming off the high season of Q4, portals delivered the lowest cost at 2.5 times below the indexed industry average
- Portals and social continue to drive reach efficiency, with portals improving 5 times quarter over quarter
- Social continues to deliver the highest quality users, performing 65 percent better than the industry overall and 33 percent better than the next best channel
- Social influence in the attribution funnel increased 61 percent from Q4 highlighting its value when looking at all customer touch points
"AK’s quarterly report has illustrated the power of using Multiple Touch Attribution (MTA) as a measurement lens [over Last Touch Attribution],” said David Carrel, Senior Vice President at Digitas. “This is consistent with Digitas' use of MTA enabling our clients with a competitive advantage in driving increased revenue."
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com.