SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Ian Khan, AppDynamics Blog, Harry Trott

Blog Feed Post

Choose Digital utilises CloudBees platform to be first to market with a cloud-based digital content 'Store' for loyalty programs

CloudBees' Platform as a Service enables Choose Digital to launch innovative digital store quickly and cost effectively

Paris, France - May 7, 2013 - CloudBees, Inc., the Java Platform as a Service (PaaS) innovation leader, today announced that Choose Digital used the CloudBees PaaS to develop its digital marketplace for loyalty programs three to five times faster and at under 10 percent of the cost it would have spent using an Infrastructure as a Service solution or setting up its own on-premise IT infrastructure.

Using the CloudBees Platform, Choose Digital created a digital marketplace that enables companies to quickly launch a digital offering within their customer loyalty programs featuring the latest in music, movies, TV, eBooks and audiobooks. Customers integrate the marketplace with their own reward programs, allowing them to acquire digital content and retain full control over branding and customer/usage data.

Choose Digital accomplished its goal of beating competitors to market and launched a service that can accommodate surges in traffic and scale for rapid growth.

"Our goal was to be first to market, so we needed to be up and running quickly," says Mario Cruz, co-Founder and CTO, Choose Digital. "As a result, our guiding philosophy has been to focus exclusively on our core business. If something is not central to our business, we don't want to do it - and setting up and maintaining a Java IT infrastructure is not core to our business. Our lead architect put it bluntly, 'With the CloudBees Platform, we can spend our time bringing our product to market instead of spending it putting infrastructure together.'"

Utilising the CloudBees Platform, Choose Digital avoided incurring the costs to employ an operations staff of the 8 to 10 workers that Cruz estimates would have been needed to set up and maintain the IT infrastructure. Additionally, adds Cruz, "Compared to setting up our own hardware or using an Infrastructure as a Service solution, our development was three to five times faster with CloudBees. For us, those alternatives would also have been 10 to 15 times the cost of CloudBees."

Choose Digital initially started with another PaaS provider, but soon switched to CloudBees because of its superior support for Continuous Cloud Delivery, powered by Jenkins cloud services. Using Continuous Cloud Delivery, development teams can quickly develop and deploy applications, push frequent incremental updates and eliminate the friction caused by provisioning, maintaining and administering complex hardware and software infrastructure.

"We use continuous delivery with CloudBees, enabling every developer to deliver incremental functionality while being accountable for his or her own code," said Cruz. "As a result, the effort of each developer is aligned to the goals of the company and that keeps us lean, focused and fast."

Choose Digital is already in production with digital marketplaces for United Airlines and Marriott Hotels, as well as several other enterprise partners. A new client digital marketplace is being released every month.

"Choose Digital is a great example of a company that has really reaped the benefits of Continuous Cloud Delivery," said Sacha Labourey, founder and CEO, CloudBees. "Getting to market in a swift, cost-effective manner was critical to Choose Digital's business proposition. We're thrilled to see how cloud services provided by CloudBees were able to accelerate the software delivery process for Choose Digital across the entire application lifecycle."

Additional Resources

About CloudBees
CloudBees (www.cloudbees.com) provides a Java Platform as a Service that enables Continuous Cloud Delivery (CCD), accelerating the development and deployment of web and mobile applications. With CCD, development teams can quickly deploy applications and make frequent incremental updates to them. By eliminating the friction caused by provisioning, maintaining and administering complex hardware and software infrastructure, CloudBees allows developers to do what they do best: develop cool applications. The CloudBees Platform provides a set of services, instantly activated with a click, that allow developers to rapidly build and run new business applications with zero IT administrative overhead. CloudBees serves the needs of a wide range of businesses from small startups that need to quickly create new on-line businesses, to large IT organizations that need to rapidly respond to dynamic market opportunities. Follow CloudBees on Twitter (@CloudBees) and on Facebook. You can also try CloudBees for free.

Backed by Matrix Partners and Lightspeed Venture Partners, CloudBees was founded in 2010 by former JBoss CTO Sacha Labourey and an elite team of middleware and open source technology professionals.

Media Contacts:
Nicola Males/Vidushi Patel
[email protected]
[email protected]
+44 7976 652491

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. He will delve into the “Hybrid Cloud” space and explain why every CIO should consider ‘hybrid cloud’ as part of their future strategy to a...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....