NEW YORK, Aug. 28 /PRNewswire/ -- Shopster (http://www.shopster.com/), the evolution of online retail, announced today that it has completed beta testing and is officially launching into the consumer marketplace. The application, which allows anyone to easily set up an online storefront selling any of the 700,000 products that Shopster delivers to their customers, seeks to make e-commerce easier and more accessible for entrepreneurs at all levels of online proficiency. Until now, creating an e-retailing business required a tremendous amount of upfront costs for the individual. Thanks to Shopster, budding Web entrepreneurs or seasoned e-retailing pros can sell any of the 700,000 items from Shopster's warehouse, with Shopster taking care of inventory management, customer service and order fulfillment. The company recently completed a successful beta testing, working with more than 1,000 of the top Internet and affiliate marketers from around the world.

Shopster has a monthly operational cost of $29.95 and is ideal for part-time entrepreneurs or affiliate marketing experts and Webmasters looking to monetize their visitors. Because of the breadth of the company's inventory, retailers can stock online storefronts with nearly anything including car stereos, DVDs, watches, handbags, pet supplies and other goods. Shopster retailers simply pick products they want to sell from the Shopster Virtual Warehouse, set their prices and market their storefronts. Shopster handles the rest including product delivery, payment systems and customer service.

The idea of Shopster originated in 2004, as the three partners, Matt Cox, Michael Barrette and Sarath Samarasekera started building a mega mall site Shopster.com but couldn't decide on the theme. Mr. Cox wanted a patriotic Made In America mall, Mr. Barrette wanted a business based around baby boomers and Mr. Samarasekera wanted a store selling office supplies to Fortune 500 companies. After fierce debates, they decided they couldn't decide and were at an impasse regarding the direction of their business.

To compromise, the partners created a solution that enables anyone to start the store of their own liking, selling any of the 700,000 products in the Shopster Virtual Warehouse. Shopster carries all the products and delivers them to the storefront operators' customers. Using Shopster, all three partners were able to start their own storefronts based around each of their original concepts.

Now, with retailers on 5 continents, anyone can take advantage of this solution and start the store of their dreams without ever having to worry about the operations or risk of their business. Shopster takes care of all of the hard parts so Shopster retailers only have to focus on marketing.

"The success of eBay and similar online outlets proves that there is a place in the e-commerce market place for the 'mom and pop' retailer," said Sarath Samarasekera, CEO of Shopster. "What we've created in Shopster is a service for anyone looking to try to build a small e-commerce operation without making a tremendous investment of money or time in either inventory or back office operations."

To learn more about Shopster and to speak with any members of its executive team, please email nsteinberg@5wpr.com or call 212.999.5585 x 209

About Shopster

Shopster ( http://www.shopster.com/ ) enables anyone to start a retail business selling any of 700,000 products which ship directly to customers anywhere in North America. All the e-tailer needs to do is pick the products from our virtual warehouse, set the prices and market their business.

Shopster takes care of all the hard parts including shipping customer's orders directly to them, hosting an E-Commerce storefront, providing customer service and accepting product returns.

Shopster users determine prices and profit, without ever having to deal with inventory. The company serves retailers of the future who want all the upside of a Web-based business without the expenses, headaches or risk of traditional retailers.

Contact: Neil Steinberg 5W Public Relations 212.999.5585 nsteinberg@5wpr.com

CONTACT: Neil Steinberg of 5W Public Relations, +1-212-999-5585,
nsteinberg@5wpr.com for Shopster

Web site: http://www.shopster.com/