|By PR Newswire||
|May 14, 2013 08:13 AM EDT||
ALBANY, N.Y., May 14, 2013 /PRNewswire/ -- 4Cite Marketing, a leading data management and marketing services company, and Belardi/Ostroy, a leading full-service direct marketing and creative agency, have partnered to bring to market the Genesis powered by Datalogix fulfillment solution for direct marketers. Genesis unites the deep transactional data set of Datalogix, a leader in retail database marketing and predictive analytics, and 4Cite's robust list fulfillment platform to provide retailers with highly targeted, purely incremental direct mail universes that drive more sales to improve ROI. Genesis is available to all Datalogix Direct Mail clients.
Genesis incorporates aggregated transactional data and demographic attributes to provide the most selective universe on the market – all at the individual list level. The added selection power from Datalogix data-contributing clients gives those clients the opportunity to find more acquisition names through exchange and rental as well as enhance list rental income due to broader market demand for names. In addition, 4Cite suppresses all housefile data so that retailers only pay for names that are truly incremental to their business.
The 4Cite-Belardi/Ostroy partnership unites the deep list processing capabilities of 4Cite with Belardi/Ostroy's rich experience in data management, acquisition and sales. The combination of these attributes will be used in a collaborative manner to guide mailers, list owners, list brokers, and list managers in making list selection recommendations to drive list exchange and list rental opportunities. Brook Jacobson, Senior Account Executive and industry veteran on the Belardi/Ostroy team, will lead the charge in working with the direct mail community.
4Cite will be responsible for maintaining the list rental files of Datalogix clients who choose to participate and will, in conjunction with Belardi/Ostroy staff, help list owners and mailers identify opportunities to hone list selection criteria using its Optimizer technology, thus improving results of direct mail initiatives.
"We are thrilled to be partnering with a respected, passionate and energetic company like Belardi/Ostroy," said Jack Sturn, Senior Vice President of Business Development for 4Cite. "Their commitment to delivering quality acquisition opportunities combined with our state of the art delivery systems will help us provide value to the direct mail community as marketers continue to look for ways to grow and improve their business."
"Partnering with a progressive and innovative company like 4Cite in the launch of Genesis provides direct mailers and list owners the best of both worlds," said Brian DeLaite, Executive Vice President of Data Management for Belardi/Ostroy. "Genesis members may look to Belardi/Ostroy for expert advice and list selection recommendations and 4Cite for their expertise in cost effectively fulfilling list rental and exchange orders."
About 4Cite Marketing
4Cite partners with marketers of many well known brands to develop online and offline programs that deliver profitable results. The 4Cite product suite is designed to help its clients attract and retain customers across multiple channels by leveraging comprehensive data assets backed by state of the art delivery technologies. For more information, visit www.4Cite.com.
Belardi/Ostroy is a leading full-service direct marketing and creative agency providing incomparable multi-channel solutions for catalog, ecommerce, retail, business and non-profit clients. Its clients include Williams-Sonoma, Pottery Barn, Hanna Andersson, Athleta, Collections Etc., J. Jill, Coldwater Creek, Harriet Carter, Harry & David, Toys to Grow On, One Stop Plus, American Girl, Fisher-Price, Land of Nod, TravelSmith, Title Nine, Lillian Vernon, Footsmart, Sundance, Appleseed's, Tog Shop, The Company Store, Magellan's, Ross-Simons, Hammacher Schlemmer, Ballard Designs, Gump's by Mail, ProFlowers.com, Vermont Teddy Bear, Red Envelope, Bullock & Jones, Serena & Lilly, Current, American Kidney Fund, NAACP, League of Conservation Voters, Police Athletic League, Human Rights Campaign, Fox Chase Cancer Center, WNYC - New York Public Radio and Vacation Publications.
For more information, visit www.belardiostroy.com.
Datalogix® is the leader at connecting digital media and offline purchasing data. We help over half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompassing over $1 trillion in consumer spending, powers campaigns for more than 75% of online media companies. DLX ROI™ is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in NYC, San Francisco, Boston, Chicago, Detroit, and London.
For more information, visit www.datalogix.com.
SOURCE 4Cite Marketing, LLC
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