SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

4Cite Marketing and Belardi/Ostroy Team on Sales and Marketing of Upstart Genesis List Fulfillment Service

Revolutionary List Fulfillment Process Powered by Datalogix to Aid Direct Marketers

ALBANY, N.Y., May 14, 2013 /PRNewswire/ -- 4Cite Marketing, a leading data management and marketing services company, and Belardi/Ostroy, a leading full-service direct marketing and creative agency, have partnered to bring to market the Genesis powered by Datalogix fulfillment solution for direct marketers.  Genesis unites the deep transactional data set of Datalogix, a leader in retail database marketing and predictive analytics, and 4Cite's robust list fulfillment platform to provide retailers with highly targeted, purely incremental direct mail universes that drive more sales to improve ROI. Genesis is available to all Datalogix Direct Mail clients.

Genesis incorporates aggregated transactional data and demographic attributes to provide the most selective universe on the market – all at the individual list level.  The added selection power from Datalogix data-contributing clients gives those clients the opportunity to find more acquisition names through exchange and rental as well as enhance list rental income due to broader market demand for names.  In addition, 4Cite suppresses all housefile data so that retailers only pay for names that are truly incremental to their business. 

The 4Cite-Belardi/Ostroy partnership unites the deep list processing capabilities of 4Cite with Belardi/Ostroy's rich experience in data management, acquisition and sales.  The combination of these attributes will be used in a collaborative manner to guide mailers, list owners, list brokers, and list managers in making list selection recommendations to drive list exchange and list rental opportunities.  Brook Jacobson, Senior Account Executive and industry veteran on the Belardi/Ostroy team, will lead the charge in working with the direct mail community.

4Cite will be responsible for maintaining the list rental files of Datalogix clients who choose to participate and will, in conjunction with Belardi/Ostroy staff, help list owners and mailers identify opportunities to hone list selection criteria using its Optimizer technology, thus improving results of direct mail initiatives.

"We are thrilled to be partnering with a respected, passionate and energetic company like Belardi/Ostroy," said Jack Sturn, Senior Vice President of Business Development for 4Cite.  "Their commitment to delivering quality acquisition opportunities combined with our state of the art delivery systems will help us provide value to the direct mail community as marketers continue to look for ways to grow and improve their business."

"Partnering with a progressive and innovative company like 4Cite in the launch of Genesis provides direct mailers and list owners the best of both worlds," said Brian DeLaite, Executive Vice President of Data Management for Belardi/Ostroy.  "Genesis members may look to Belardi/Ostroy for expert advice and list selection recommendations and 4Cite for their expertise in cost effectively fulfilling list rental and exchange orders."

About 4Cite Marketing
4Cite partners with marketers of many well known brands to develop online and offline programs that deliver profitable results.  The 4Cite product suite is designed to help its clients attract and retain customers across multiple channels by leveraging comprehensive data assets backed by state of the art delivery technologies.  For more information, visit www.4Cite.com.

About Belardi/Ostroy
Belardi/Ostroy is a leading full-service direct marketing and creative agency providing incomparable multi-channel solutions for catalog, ecommerce, retail, business and non-profit clients. Its clients include Williams-Sonoma, Pottery Barn, Hanna Andersson, Athleta, Collections Etc., J. Jill, Coldwater Creek, Harriet Carter, Harry & David, Toys to Grow On, One Stop Plus, American Girl, Fisher-Price, Land of Nod, TravelSmith, Title Nine, Lillian Vernon, Footsmart,  Sundance, Appleseed's, Tog Shop,  The Company Store, Magellan's, Ross-Simons, Hammacher Schlemmer, Ballard Designs, Gump's by Mail, ProFlowers.com, Vermont Teddy Bear, Red Envelope, Bullock & Jones, Serena & Lilly, Current, American Kidney Fund, NAACP, League of Conservation Voters, Police Athletic League, Human Rights Campaign, Fox Chase Cancer Center, WNYC - New York Public Radio and Vacation Publications.

For more information, visit www.belardiostroy.com.

About Datalogix
Datalogix® is the leader at connecting digital media and offline purchasing data. We help over half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompassing over $1 trillion in consumer spending, powers campaigns for more than 75% of online media companies.  DLX ROI™ is rapidly becoming the industry standard for measuring offline sales lift for digital media.  Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net.  Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services.  We are based in Colorado, with offices in NYC, San Francisco, Boston, Chicago, Detroit, and London. 

For more information, visit www.datalogix.com.

 

 

 

SOURCE 4Cite Marketing, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!