HOUSTON, TX -- (MARKET WIRE) -- 08/29/06 -- LaPolla Industries, Inc. ("LaPolla" or the "Company") (AMEX: LPA) has announced that it is continuing its expansion of its sales force with the appointment of Carlos Gonzalez as Director of Latin American Sales. In this newly created role, Gonzalez will have specific responsibilities for analyzing the Latin American markets for potential to gain market share through the development of new business partnerships, promotional materials, and product introductions while managing existing commercial sales representative, distribution and contractor relationships, in Central and South America, and the Caribbean.

"Based at LaPolla's Deerfield Beach, Florida Production Facility, Gonzalez will work on increasing LaPolla's presence in the Latin American markets, which we feel have yet to gain the full understanding of our foam, coatings, and equipment product offerings for roofing and insulation. The Latin American market is a very important niche for us because we are able to help developing communities in these countries take advantage of proven energy savings, reduced operating and maintenance costs, improved sustainability of their facilities, and conserve resources by offering our foam and coatings for roofing systems like THERM-O-FLEX(TM) and coatings for conventional roofing products such as Restoration Coating Systems (RCS)(TM)," explained Doug Kramer, LaPolla's President and Chief Executive Officer.

"Carlos' connections in this regional market along with his industry knowledge, marketing, and sales experience made him a logical choice to grow our Latin American sales efforts," concluded Kramer.

A native of Miami, Florida and bi-lingual in Spanish and English, Gonzalez brings more than 10 years of professional sales marketing management, finance, and cross-cultural advertising and branding experience to the Company. His prior experience includes several senior sales and marketing management positions with the Company's prior subsidiaries creating and launching new products and services and developing new regional markets. Gonzalez holds a Bachelor of Science in Business Administration from Florida International University.

About LaPolla Industries, Inc.

LaPolla Industries, Inc. is a leading national manufacturer and distributor focused on several basic segments: Coatings, Foam, Paints, Sealants, Adhesives, Equipment, and All Other. Within these business segments, LaPolla has invested resources in a variety of products targeting commercial and industrial and residential applications in the roofing, construction, paint, and home improvement retail industries. For more information on LaPolla, please visit www.lapollaindustries.com.

Forward-Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. You can identify these and other forward-looking statements by the use of words such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential," "continue," or the negative of such terms, or other comparable terminology. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses.

For further information regarding risks, uncertainties, and other factors associated with LaPolla's business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of LaPolla's SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of LaPolla's press releases and additional information about LaPolla is available on the World Wide Web at http://www.lapollaindustries.com.

For more information, financial analysts, investors and press only:
Suzanne M. McLeod
Director of Investor Relations
(281) 219-4700 (t)
(281) 219-4701 (f)
s.mcleod@lapollaind.com

Company Contacts:
Douglas J. Kramer, CEO
John A. Campbell, CFO
Michael T. Adams, CGO
(281) 219-4700 (t)
(281) 219-4701 (f)
Website: http://www.lapollaindustries.com