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DI2E Plugfest and Mashup Shaping Up To Be An Incredible Event For Disruptive IT Firms and Mission Focused Technologists Serving DoD Missions


We previously provided information on the DI2E Pluggest and Mashup event being coordinated by some forward thinking, mission-focused government thought leaders and friends at the Association for Enterprise Technology (AFEI).  The event will be held Monday 20 May at George Mason University in Fairfax Virginia. We liked the approach when we first heard of it (we earlier wrote about Software AG Government Solutions and their first place win at the AFCEA West Plugfest). Now we have seen even more about what is going on and can now report this will be even more exciting to attend.

Let me start by mentioning some of the incredibly hot technology firms that accepted the unique challenge presented to industry by agreeing to participate in this event. Attendees at the event will get a chance to interact directly with firms like: Cloudera, Cloud Front Group, SoftwareAG/Terracotta, MarkLogic, SaratogaData, IBM and JackBe (these are all firms that our consultancy has worked very closely with and Bob is on many of their advisory boards/boards).  Many other great firms are also participating directly or attending to track the activity. This will be a fantastic event from a technologist perspective.



I’m a technologist and wanted to list those hot tech firms first, but the real reason to come is to engage in something bigger than just the technology. Government thought leaders will be giving updates on the state of their challenges and during the day several teams will be participating in mashup challenges designed to demonstrate fast integrations that can address challenges. Participants will get to interact with and vote for those that address mission needs in the best ways.

Here is how the plugfest works:

During the day, Mashup Challenge Teams from DIA, NGA and TerraPixel are leveraging all of the DI2E Framework services posted in the Plugfest eXchange Enterprise Testbed to develop new capabilities in this very short time frame that address a specific intelligence scenario.  A contribution will be made to charity by the winning Mashup team.  The winner is determined by vote by the event participants.

I know for a fact that the Terracotta team (which I believe will include JackBe and others) will be showcasing some of their real-time capabilities associated with sensor/streaming data, geospatial data, predictive and pattern matching analytics to provide situational awareness, alerts and intelligence. Expect to see demos that will blow you away by highlighting real-time analytics on big data while leveraging low latency messaging techniques, with agile development and deployment in the DI2E frameworks and cloud environment.

Register now! More info and registration links are at: DI2E Plugfest

Here is more on the agenda:

The DI2E Plugfest and Mashup is a collaborative effort to continue the evolution of the DI2E framework.  The DI2E framework provides interoperable and reusable components that are flexible, agile and data-driven.  Plugfest began with the DI2E Worldwide conference and will be continued in various venues as a platform for demonstrating how industry is providing agile ISR capability to Warfighters and others. (Download DI2E Framework Brochure).

DI2E Plugfest
 is a technology demonstration and a capability showcase based on conformance to the DI2E Framework. 

Attendees will see how Plugfest participants are providing their capabilities both at the vendor’s display tables as well as in the Plugfest Command Center.

Plugfest has two components:

  • Awarding Gold Stars for achievement
  • Interact through the Live Data Scan of QR codes

Plugfest is:

  • interoperability and reuse under the DI2E Framework
  • reusable data, services and components
  • cloud-based, services-oriented solutions demonstration environment
  • an opportunity to connect with customers and demonstrate conformance
  • about networking, testing and connecting

It’s how Defense Intelligence does business in the future.

Why Participate in Plugfest? For more information…


The Mashup Challenge is a competition by teams who will create solutions that provide a distinct set of capabilities necessary for accomplishing the challenge scenario.  Teams are recruited from Government organizations and are provided an operational scenario before the event. Vendors are encouraged to provide their products into the electronic mall (PX) available to the teams.

The objective of the Mashup Challenge is to demonstrate the DI2E vision of a pluggable environment usable by multiple Programs of Record. Basic features of the Mashup Challenge are:

  • Vendors will provide SOA web service components integrated into thePlugfest Exchange
  • Challengers will be representative of DCGS PoR Community
  • Teams will be given one week to leverage within the Plugfest eXchange (PX) to develop an application that meets an operationally relevant ISR scenario
  • A panel of judges will award prizes for first, second, and third place


Plugfest Exchange (PX) is a cloud-based environment where capabilities can be hosted, and where all Plugfest capabilities will be listed in the PX.  The Plugfest Exchange has been developed by the DI2E EFT to provide support to the creation of the DI2E plugfest on-line environment.

PX is a virtual, integrated, services environment that where vendors can have their capabilities hosted by the PX.  Vendors not wanting to integrate their products/capabilities into PX can still have them in the Plugfest electronic mall by hosting themselves and tunneling into the PX environment. 



 8:00 AM Welcome – Dave Chesebrough, President, AFEI
 8:10 AM  Plugfest eXchange 
An Insider’s View – The Technologies behind the mashup demos
Moderated by Gerhard Beck, DI2E EFT
 8:30 AM  Mashup DemosMashup Challenge Teams talk about what they did, how they did it, and where the challenges are.

  • DIA Team
  • NGA Team
  • TerraPixel Team



An overview of the concept and value of the Plugfest demonstration of technical interoperability through services-based framework in a cloud environment.

 9:30 AM Plugfest Showcase Opens - Networking Break
 10:30 AM  Panel: DI2E FrameworkPanel Leader:  Mark Pullen, Director, GMU C4I Center

  • Specifications as enablers
  • Value of re-useable components
  • Finding what you need – a storefront approach

- Andras Szakal, Chief Technology Officer, IBM U.S. Federal.
- Jim Feagans, DNI, CIO Mission Engagement Division
- Jaci Knudson, DISA PEO-C2C
- Mark Smiley, Principal Enterprise Architect, MITRE
- John Keller, MITRE, DCGS-SOF

 12:00 PM Lunch
 1:00 PM DI2E FrameworkGary Wang, Director, Intelligence Systems & Architectures Directorate, OUSD(I)
 1:30 PM Sponsor Lightning RoundsPlugfest sponsor presentations on their perspectives and what they are displaying in the Vendor Showcase and DI2E Plugfest.

A moderated panel

 2:30 PM Networking Break
 3:45 PM Vendor Showcase Closes
 3:45 PM Mashup Award CeremonyKevin Meiners, Deputy Under Secretary of Defense for Intelligence Strategy, Programs and Resources, Office of the Secretary of Defense/USD(I)
4:00 PM Adjourn


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