|By Jeremy Geelan||
|May 30, 2013 11:00 AM EDT||
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
In her session next month at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMBs are through market segmentation; understanding what cloud services they will consume; and understanding how best to sell to SMBs and from which channels.
Manjula Talreja is Vice President Global Cloud Business Development for Cisco, where she is creating new business models and partnerships with technology vendors, SPs and SIs in cloud. In addition to her focus on key customers and partners, she is helping shape the next phase of Cisco’s enterprise cloud strategy. She is a highly sought-after industry thought-leader, and was recently named to CableFAX Magazine’s ‘Most Powerful Women in Cable 2012’.