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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Jnan Dash, Kevin Jackson, Peter Silva

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Sonic Foundry Named Webcasting Partner to InfoComm International For 10th Consecutive Year

InfoComm Booth #3059 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, has been selected to webcast InfoComm 2013 as part of its decade-long partnership with InfoComm International.

InfoComm 2013, which takes place June 8-14 in Orlando, Fla., is the largest and most comprehensive pro-AV event in the world with more than 35,000 AV professionals from over 90 countries and more than 925 exhibitors attending. The industry convenes at InfoComm every year to learn about what’s next in AV and information communications and showcase over 10,000 products and applications. It’s the largest collection of newly released AV products found anywhere in the world.

Mediasite Events will webcast sessions at the Digital Signage Pavilion, as well as Future Trends, Power of AV for Meeting Planners and the IMCCA Luncheon. These on-demand webcasts will be available for those who don’t have time during the show to attend educational sessions.

“InfoComm 2013 is the premier event worldwide for AV communications professionals to network and learn from each other. Mediasite is a valuable platform to distribute the knowledge shared at the event to an even larger audience,” said David Labuskes, CTS, RCDD, Executive Director and CEO, InfoComm International. “Our longstanding partnership with Sonic Foundry allows people all over the world unable to attend the event in Orlando to still participate remotely via webcasts.”

Attendees can earn InfoComm CTS Renewal Units for the following Mediasite training sessions led by Tom Irons, Director of Sales Engineering at Sonic Foundry.

Sonic Foundry’s Senior Account Manager Donny Neufuss and Scott Sharer, President of Communication Design Group, will present Fitting Video Streaming Into Your Collaboration Strategy at 8 a.m. June 13.

Sonic Foundry will also be unveiling its newest product innovations during a press conference at 9:30 a.m. Wednesday, June 12 at booth #3059. Plus, Ashland University’s Simulation Center at Dwight Schar College of Nursing & Health Sciences is a finalist in the InfoComm People’s Choice Awards for its use of Mediasite. InfoComm attendees can vote at the People’s Choice Pavilion #1087 during show floor hours between 9 a.m. June 12 and 3 p.m. June 13.

While this is the largest annual event for InfoComm International, a nonprofit association serving the professional AV communications industry worldwide, the association also hosts events throughout the year for industry leaders. Mediasite Events will webcast several meetings in 2013 to support InfoComm’s goal of bringing its educational programs to new online audiences, including the following InfoComm Regional Roundtables.

“For the past decade Sonic Foundry has teamed up with InfoComm International to make sure that the knowledge shared at InfoComm events continues to be consumed long after they’re over,” said Rob Lipps, executive vice president of Sonic Foundry. “Sonic Foundry is honored to continue its partnership to help InfoComm International capture, index and manage its video content so it reaches the world.”

About InfoComm International

InfoComm International is the leading nonprofit association serving the professional AV communications industry worldwide. Founded in 1939, the association offers industry expertise and market research serving press and others seeking information about the industry.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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