SYS-CON MEDIA Authors: Roger Strukhoff, Doug Masi, Mat Mathews, PR.com Newswire, David Smith

News Feed Item

Urban Airship Appoints Troy Anderson as Chief Product Officer

Former Snapfish Chief of Products and Applications to Lead Planning and Execution of Urban Airship's Product Roadmap

PORTLAND, OR -- (Marketwired) -- 06/12/13 -- Urban Airship, the leader in building mobile relationships with connected consumers, today announced the appointment of Troy Anderson as chief product officer. Troy will be responsible for leading the company's product roadmap through product management, development, design and strategy to ensure Urban Airship's customers are at the forefront of mobile innovation with world-class products and services that rapidly advance their business objectives.

As the former chief of products and applications at Snapfish, Anderson brings 13 years of experience in driving product strategy and leading agile teams for global companies delivering products and services from startup to massive scale. While at Snapfish, Anderson was responsible for the consumer experience of more than 120 million registered users and directed all consumer-facing products and applications powering Snapfish.com, Walgreens Photo and Walmart Photo. Prior to his role at Snapfish, Troy was president and CEO of KnowledgePlex, a Fannie Mae Foundation subsidiary, where he led a cross-national engineering and product team. He is a co-founder of Valiant Hero, a language engine startup, and a co-founder of the Coquille Economic Development Corporation -- one of the largest employers in southwest Oregon.

"Between push messaging, mobile wallet solutions and location targeting, Urban Airship is on the leading edge of innovation in helping brands develop stronger customer relationships," said Troy Anderson, chief product officer, Urban Airship. "I'm thrilled to join the team and continue to advance the state of mobile relationship management solutions and what our customers are able to achieve using them."

"With more companies realizing that mobile offers the ability to be wherever their customers are, it's essential that Urban Airship continues to drive forward the market's innovation," said Scott Kveton, co-founder and CEO, Urban Airship. "As we've grown from supporting developers to being a key enabler of brands' mobile initiatives worldwide, adding a CPO was a natural extension to the executive team. Troy's wealth of knowledge and experience in leading product teams will prove to be essential ingredients for the success of our company and our customers' businesses."

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company's solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2334701

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Candace Locklear
Mighty PR
510-292-8216
Email Contact

Corey Gault
Urban Airship
971-200-4507
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.