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SYS-CON MEDIA Authors: Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White, Cloud Best Practices Network

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Delticom: It rocks! MotorradreifenDirekt is sending (custom) bikers on summer holidays

All sorts of biker events are coming up in summer 2013. The motorbike cult brand Harley Davidson is celebrating its 110th birthday - enough of a reason to celebrate the freedom of the motorbike with thousands of bikers at biker meet-ups all over the world. And when Harley calls, bikers from all the continents of the world follow. Not only the cult brand is expecting thousands of motorbike enthusiasts at their big Harley meet-ups, as recently in Rome (11-13 June) and the USA. Other international motorbike events such as the BMW Motorbike Days (5-7 July) in Garmisch-Partenkirchen also attract bikers from all over Europe.

“Biker summer” is coming, with gift vouchers and motorbike weeks: Motorbike riders can win tyres and ...

“Biker summer” is coming, with gift vouchers and motorbike weeks: Motorbike riders can win tyres and short breaks at MotorradreifenDirekt and other motor bike tyre online shops of Delticom in various countries. (Photo: Business Wire)

“Biker summer” campaign: Motorbike riders can win tyres and short breaks

Anyone who is going or wants to go on a motorbike tour in summer needs, as well as enough driving experience and endurance, a good tread: “Every millimetre more on the tread can mean a considerable increase in safety in difficult driving situations” says Andreas Faulstich, motorbike tyre specialist at Delticom, Europe’s leading internet tyre dealer. “Especially on overseas holidays, different driving customs, road conditions and new traffic situations are not uncommon. If in doubt, anyone who values safety in motorbike riding can’t get along without a new set of motorbike tyres.”

Therefore the Delticom motorbike tyre division started the “Biker summer” campaign. Whether Harley fan, endurance traveller or tour rider: From 1 June to the end of July 2013, motorbike riders can take part in the campaign and win a coupon for either motorbike tyres or hotel accommodation in the holiday destination of their choice.

Anyone who answers two questions about their motorbike holiday plans, and sends them to the Delticom two-wheeler team by 31 July, can participate:

Email address: [email protected]

Information about the campaign:

The “Biker summer” campaign is running simultaneously in the Delticom motorbike tyre online shop for end customers in Germany (www.motorradreifendirekt.de/Aktion-Bikersommer.html), Austria, Switzerland, France, UK, Italy and the Netherlands.

Wide range: The right motorbike tyres for the big tour

Delticom doesn’t only offer a large selection of Chopper and Cruiser tyres for Harley Davidson riders in the online shops like MotorradreifenDirekt. Anyone who is on two wheels can get their individual tyres here:

For example the traditional German brand Metzeler offers the ME880 for custom bikers - classic in jet black or as white rimmed tyres. For Harleys, Dunlop specially offers the beloved D407 H/D or the D408 H/D, if desired also in chic retro look with white rims such as the D402 H/D WW. Fans of the French brand Michelin can, amongst other things, mount the Michelin Commander II on their Chopper. And those who prefer a “British style” can find the right tyre partner for their V-Rod from Harley Davidson, Rocket III from Triumph or the Honda Goldwing in the Avon AV71 Cobra (front) and AV72 Cobra (rear), as well as in many sizes for assembly on other custom motorbikes.

In the portfolio of Delticom two-wheeler specialists, bikers also find the best value quality tyres, such as the Delticom exclusive American brand FullBoreUSA with the best-selling M66 TourKing – available in many beloved Chopper and Cruiser sizes and with an attractive price-performance ratio.

More information about the Harley Davidson Anniversary 2013.

More information about the BMW Motorbike Days in Garmisch-Partenkirchen.

About MotorradreifenDirekt

Whether Chopper, big roll or travel endurance tyres: In the range of the renowned online shop, motorbike riders find everything that the biker heart desires. Accessory articles such as motorbike hoses or mousse for off-road tyres complement the two-wheel range of Delticom. The portfolio of the two-wheel specialist ranges from all established motorbike tyre premium manufacturers such as Michelin, Metzeler or Pirelli, to renowned quality brands such as Sava, Heidenau or Avon. As well as this, Delticom offers exclusive distribution channels for various segments, such as the Italian tyre brand GoldenTyre, the Australian off-road brand Motoz, the Turkish traditional brand Anlas, Chopper tyres from FullboreUSA or the roller brand Maxima.

Online shops for end customers: www.MotorradreifenDirekt.de (Germany), www.MotorradreifenDirekt.at (Austria), www.MotorradreifenDirekt.ch (Switzerland), www.motorbandenmarkt.nl (Netherlands) and more.

About the company: www.delti.com

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