NORWALK, Conn., Sept. 11 /PRNewswire/ -- Webloyalty.com today announced that the class action lawsuit filed against the company in the United States District Court for the District of Massachusetts is without merit.

"The lawsuit is frivolous. It completely misrepresents the manner in which Webloyalty.com conducts its business," said Rick Fernandes, CEO and co-founder, Webloyalty.com. "We intend to vigorously defend ourselves and expect to prevail."

About Webloyalty.com

Webloyalty, a leading provider of technology-based, online affinity services, supplies more than one million subscribers with reward, discount and protection programs. Webloyalty clients -- over 120 e-commerce and travel businesses -- benefit from increased revenue and repeat purchases. Consumers benefit from high value subscription services that match their needs and interests.

Founded in 1999, Webloyalty was recently named the fastest-growing technology company in the state by Deloitte's "Technology Fast 50 for Connecticut" and the 8th fastest-growing technology company in North America by Deloitte's "Technology Fast 500" programs.

Additional information about Webloyalty is available at http://www.webloyalty.com/. For customer service, please contact 1-800-732-7031 or customerservice@webloyalty.com.

Press Contact: Beth Kitchener Webloyalty.com 203-846-3300, x. 394

CONTACT: Beth Kitchener of Webloyalty.com, +1-203-846-3300, x. 394

Web site: http://www.webloyalty.com/