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It's Not You, and It's Not Your Jeans: It's Menopause

Estroven(R) Unveils Safe, Naturally-Sourced Solution to Help Manage Weight

CROMWELL, CT--(Marketwired - July 01, 2013) - According to an extensive 2011 survey of peri/menopausal women, weight issues were cited as one of the top five complaints.† The same survey showed that nearly 80% of women found this one issue to be "extremely or very bothersome." † To address this challenge, Estroven, a proven multi-symptom menopause relief supplement, today unveiled New Estroven Weight Management, which is specifically designed to address the physical changes of menopause plus deliver on its core benefit of helping peri/menopausal women manage their weight as they go through this stage of life.*

As women enter menopause, estrogen levels in their body decrease, which factors into why many women find their weight more difficult to manage and their jeans more difficult to fasten. "For many women, one of the most unexpected aspects of menopause is the sudden shift in weight," says Shari Brasner, MD. "Because the menopausal body decreases its production of estrogen, the processes involving insulin, leptin, ghrelin, serotonin and neuropeptide Y are affected. Estrogen influences energy expenditure as well as food intake, and as levels of this hormone decline, processes in the body that regulate weight also change."

To combat this phenomenon, the ingredients in Estroven Weight Management, black cohosh and clinically-proven Synetrim® CQ -- a proprietary, all-natural botanical extract of Cissus quadrangularis -- balance declining serotonin levels to help safely manage weight, and permit women to say "no" to elastic waistbands.* Like other products in the Estroven line, Weight Management also includes clinically-proven soy isoflavones, coupled with black cohosh, to help reduce hot flashes and night sweats.*

"The formulation of Estroven Weight Management is in direct response to the overwhelming consensus from perimenopausal and menopausal women on the daily frustrations of managing their weight (like looking in a 3-way mirror), on top of dealing with other symptoms," says April Mills, Marketing Director at i-Health, the makers of Estroven. "We're pleased to be able to offer the only retail product developed with naturally-sourced ingredients to provide safe, multi-symptom menopause relief for hot flashes and night sweats, plus weight management so women can ultimately feel like themselves again." *

When taken as part of a daily regimen, the Estroven Herbal Weight blend helps support healthy weight management and contributes to a healthy lifestyle.* For best results, daily use is important. Most women will notice benefits in 8 to 10 weeks of continuous daily use by taking one capsule each morning and one capsule in the evening with food.

In an effort to offer resources and guidance to women at this crucial life stage, Estroven has created "Changing Ways," an online destination offering information on menopause-related weight management. As a woman's body changes at the onset of menopause, so should her lifestyle habits. Therefore, EstrovenChangingWays.com offers inspirational testimonials, helpful videos and tips, an eight-week fitness program designed specifically for menopausal women, as well as practical guidance from a panel of health and medical experts. For more information, visit EstrovenChangingWays.com

Estroven Weight Management has a suggested retail price of $21.99.

About Estroven:

Established in 1997, Estroven is the leading dietary supplement brand addressing the symptoms of menopause.* Holding the #1 market share position in the U.S., only Estroven has a full line of products that provide safe, multi-symptom menopause relief so women can feel like themselves again.* Each product contains naturally sourced ingredients that go beyond hot flashes and night sweats to relieve another bothersome symptom, i.e., irritability, sleep, energy, memory and concentration issues and weight management.* Chosen by nearly a million women for menopause relief each year and recognized as the #1 Pharmacist Recommended brand, Estroven is distributed by i-Health, Inc., of Cromwell, CT.

†Women's Health Study, Menopause Report by Evaluative Criteria, Inc. on behalf of i-Health, Inc., Nov. 2011

*These statements have not been evaluated by the U.S. Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Lauren Applebaum
[email protected]

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