PARSIPPANY, N.J., Sept. 18 /PRNewswire/ -- Coldwell Banker Real Estate Corporation has taken the next step in simplifying the home search process for consumers with today's launch of the new Coldwell Banker Personal Retriever(R). Utilizing Real Simple Syndication (RSS) technology, the online Personal Retriever now has a downloadable "widget" application that automatically delivers daily, personalized real estate listings directly to a computer desktop. Each day it showcases all newly listed properties that meet a consumer's specifications (e.g., location, price range, etc.), complete with a link directly to more fully detailed information about the property on http://www.coldwellbanker.com/. In addition, the widget provides updates to daily mortgage rates.

The Personal Retriever is among the first widgets to have a pure business application, like those offered by marketers in the job search and online shopping industries. The Personal Retriever gives consumers even more control of the home search process than ever before. As soon as users log on to their computers they will have the most updated listings right at their fingertips, without having to search through e-mail or log on to a Web site.

"Once again, Coldwell Banker is at the forefront of harnessing evolving technology and applying it to the real estate industry," says Charlie Young, senior vice president, marketing, Coldwell Banker Real Estate Corporation. "We have made it our mission to provide consumers with the listing information they need in the most convenient form for them, whether it is the traditional Personal Retriever e-mail, or now our desktop widget.

"What makes the new Personal Retriever different from the many other widgets out there right now is that this is not about news or entertainment; it is about the business of buying and selling homes. Coldwell Banker is using the next generation of Web technology tools to make that process as simple as possible for consumers," Young adds.

Coldwell Banker originally unleashed the Personal Retriever in 1998 and was the first national real estate company to utilize such autoquery technology. Over the years, the search engine has assisted nearly one million registered users.

About Coldwell Banker(R)

Since 1906, the Coldwell Banker(R) organization has been a premier provider of full-service real estate. In 2005, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate and number nine among all franchisors. The Coldwell Banker System has more than 4,000 residential and commercial real estate offices and 127,700 Sales Associates in 30 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International(R) division. It is a pioneer in consumer services with its Coldwell Banker Concierge(R) Service Program and award-winning Web site, http://www.coldwellbanker.com/. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country. Coldwell Banker Real Estate Corporation is a subsidiary of Realogy Corporation , the world's largest real estate franchisor. Coldwell Banker(R) is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

CONTACT: David Siroty, Coldwell Banker Real Estate Corporation, +1-973-
407-7199, David.Siroty@coldwellbanker.com; or Catherine Sullivan, Publicis
Dialog, +1-212-279-6345, Catherine.Sullivan@publicis-usa.com

Web site: http://www.coldwellbanker.com/