|By Marketwired .||
|July 11, 2013 08:37 AM EDT||
SAN DIEGO, CA -- (Marketwired) -- 07/11/13 -- Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers' local business listings.
Acxiom, a leading enterprise data, analytics and Software-as-a-Service provider, will include the local business listings of Rio SEO customers in the Acxiom product and provide these and enhanced local business listings to other services that will display those listings in their search results.
"The volume of content information is continuously increasing," said Bill Connard, vice president of local search solutions at Rio SEO. "Along with it, so does the need to accumulate local business listing data."
Search engines use information services like Acxiom to validate the vast amount of local business data and subject categories.
"We're anticipating a strong collaboration with Rio SEO, a local search powerhouse," said Jeff Standridge, vice president of global partner development at Acxiom. "Their leading software automation products and remarkable customer satisfaction are partnership qualities we greatly value."
Supplying consistent data to the information services and to local search engines provides relevant back links to validate customers' local business listings across local search engines and Internet Yellow Pages.
According to Connard, the more enhanced the local business data is, the more value it has for display to the searching consumers and prospects. To manage this condition, Acxiom acquires as much "enhanced data" or local business detail as possible.
By providing enhanced local business data and location-specific web page links to Acxiom, Rio SEO customers are in a position to define and manage the content that aggregators are distributing about their business on a locally relevant basis.
Last fall, an independent research firm cited Rio SEO as "the only leader" in The Forrester Wave: SEO Platforms, Q4 2012. According to this Forrester Research report, "Rio SEO... is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines."
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For more than 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, the company leverages cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for its 7,000-plus global clients. More information about Acxiom is available at www.acxiom.com.
About Rio SEO
Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing. Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO. Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at http://www.RioSEO.com.
Sr. Director, Public Relations