- PacificNet Epro to Provide CRM Services and Customer Service Center Operation Management Training for NanJing Airlines International Ticketing Center

BEIJING, Sept. 19 /Xinhua-PRNewswire/ -- PacificNet Inc. , a leading provider of CRM and telemarketing services, call center, Interactive Voice Response (IVR) and Value-Added Services (VAS) in China, announced today that its PacificNet Epro subsidiary has been selected by NanJing Airlines International Ticketing Center to provide CRM consulting, and Call Center Operation Management Training services.

This comprehensive call center and CRM consulting project consists of the following stages: Best practices in Customer Service, Critical Success Factors on Customer Affinity, Communication Skills, Five Steps of Inbound Telemarketing and Customer Service, Practical Skills of Telemarketing and Customer Service, Complaint Handling Skills, and Customer Service Agent Role Playing Sessions.

Mr. Tu Jing Wei, Head of NanJing Airlines International Ticketing Center took part in the training course and said, "We would like to thank PacificNet Epro's CRM consulting team for their expertise and assistance in increasing the overall performance of our contact center management workflow, telemarketing effectiveness, as well as our CRM service quality. The design of the training is in close relationship with our practical works, which gives us a better understanding of how to skillfully manage our customer service and is very useful to improving our customer service quality. We hope to work with PacificNet Epro as our long-term CRM partner on future call center projects."

"This CRM project has been a remarkable success and we are proud to be retained by NanJing Airlines as its CRM contact center consulting provider," said Joyce Poon, General Manager of PacificNet Epro's CRM Consulting and Training Services Division. "We value the opportunity to work with NanJing Airlines on this important project. We are confident that our CRM and telemarketing knowledge in China will help the leaders in the travel and airlines industry improve their overall customer satisfaction. At the same time we are looking to increase the overall effectiveness of their telemarketing efforts to help them capture more cross-selling opportunities."

Tony Tong, Chairman and CEO of PacificNet, stated, "The growing number of services companies in China, from banking and financial services companies to travel and telecom companies, are selecting us to enhance customer service operations reflects the evolving and increasingly competitive nature of the financial services industry in China. Today, consumers choose a provider in China not solely based upon price, but upon a number of factors including CRM service, loyalty, and retention programs. This trend has created the demand for and deployment of large scale customer contact centers. We believe that the CRM contact center has emerged as a major new competitive advantage for market leaders in China. To become a market leader in China, whether as a product or service provider, a company has no choice but to devote extensive resources to CRM and customer service. With over 15 years as a leading provider and the experience in CRM and contact center management in Hong Kong and China, we believe PacificNet is well positioned to capture a significant share of this rapidly growing market."

"With the 2008 Beijing Olympic Games drawing near, there will be tremendous changes taking place in Beijing and throughout China. Our new Beijing headquarters is situated in a bustling central business district and is convenient and very conducive to our operations. We have aimed to create a comfortable working environment for our employees to enhance job performance. The company will make the most of available resources to realize our business expansion and future development in China. We have grown the company into a 2,300-employee organization with presence in Hong Kong, Macau, 26 provinces in mainland China, and in the US. We will continue to execute on our strategy of capturing market share and revenue growth through organic growth, accretive acquisitions, and synergistic value creation. We believe that our fundamentals are stronger than ever and that market opportunities for sustainable growth and profitability in China's CRM, telecom and e-commerce services are vast."

About NanJing Airlines International Ticketing Center

NanJing Airlines International Ticketing Agent Ltd (NanJing Airline International Ticketing Center) is an air passenger sales agent designated by IATA and CAAC, offering free booking and delivering services of preferential air tickets for tourists. To meet the needs of future business development, and enhance the competitiveness of the peer, NanJing Airlines International Ticketing Agent Ltd will lead a transition from the present booking service hotline into an integrated contact center providing visitors with a vast collection of ticketing, tourism, entertainment, hotel accommodation so as to serve customers with more diversified and professional service.

About PacificNet

PacificNet Inc. (http://www.pacificnet.com/), through its subsidiaries, invests in and operates companies that provide outsourcing and Value-Added Services (VAS) in China, such as call centers, telemarketing, direct response television (DRTV) marketing, CRM, interactive voice response (IVR), mobile applications, and communications product distribution services. PacificNet's clients include the leading telecos, banks, insurance, travel, marketing, and business services companies, and telecom consumers, in Greater China. PacificNet's corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, and Hong Kong Government. PacificNet employs over 2,300 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, and branch offices in 26 provinces in China, and is headquartered in Minneapolis USA and Hong Kong.

PacificNet Epro (http://www.eprotel.com.hk/) is the industry leader and leading provider of outsourced call center, telemarketing, CRM, SMS, Interactive Voice Response (IVR), and other Value-Added telecom Services (VAS) with over 13 years of field experience in Greater China. Epro Telecom's business consists of the following three major categories:

(1). Outsourced Call Center Services: Epro's ISO 9001 certified outsourcing contact center hosts over 1000 workstations staffed by 600 agents and provides 24x7x365 multi-lingual inbound and outbound services. (2). Training and Consulting Services: The Epro Call Center Training Institute (ECCTI) is a leading provider of contact center management consulting and training services that help clients maximize the return on investment in their CRM operations. (3). Call Center Management Software Products and Solutions: Epro's software products include: WISE-xb Call Center agent performance, management, and reporting software, Automatic Call Distribution (ACD) System, UMS, and SMS. Safe Harbor Statement

This Company's announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the SEC on Forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them.

Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, PacificNet's historical and possible future losses, limited operating history, uncertain regulatory landscape in China, fluctuations in quarterly operating results. Further information regarding these and other risks is included in PacificNet's Form 10K and other filings with the SEC.

Contact: PacificNet USA office: Jacob Lakhany, Tel: +1-605-229-6678 PacificNet Beijing office: Ada Yu, Tel: +86 (10) 59225000 23/F, Tower A, TimeCourt, No.6 Shuguang Xili, Chaoyang District, Beijing, China 100028

CONTACT: USA office: Jacob Lakhany, +1-605-229-6678, or Beijing office:
Ada Yu, +86-10-59225000, both of PacificNet

Web site: http://www.pacificnet.com/
http://www.eprotel.com.hk/