SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Limitless Venture Group's Genetically Enhanced Anabolic Research Inc. (G.E.A.R.) Sports Nutraceuticals Subsidiary Shock Series(TM) Product Line Set for Debut on Industry's Biggest Stage

G.E.A.R. Signs On as Major Sponsor of the World Famous Joe Weider's Olympic Fitness and Performance Expo

HOLBROOK NY -- (Marketwired) -- 07/19/13 -- There is no bigger stage in the body building and fitness world than "Joe Weider's Olympic Fitness and Performance Expo" and Limitless Venture Group Inc's. (OTC Pink: LVGI) G.E.A.R. sports nutraceuticals subsidiary will be a major player on that stage. The Company announced it has signed on to become a major sponsor of the event September 27-28 at the Las Vegas Convention Center.

Limitless CEO, Peter Scalise III, said the event will be the coming out party for the Company's revolutionary Shock Series™ product line with patent-pending "BEET DRIVE™" technology. The initial workout line of supplements will consist of three products that focus on timing windows for maximum work out performance, sustentation and recovery.

"More than 50 thousand body building and fitness fans will converge on Las Vegas in late September to see, sample and purchase the newest products from companies worldwide," said Scalise. "We intend on standing out from all the rest as a major sponsor of this iconic event as every person in attendance is a potential customer for our line of products."

G Shock™, which is the company's flagship pre-workout product, will be accompanied by E Shock™, the all day energy/endurance enhancer, and Maxx Shock™ post workout supplement which focuses on muscle recovery. All products utilize the revolutionary BEET DRIVE™ technology that will accompany the functionality and benefits of each specific product.

The Olympia Fitness and Performance Expo will once again showcase the FLEX Bikini Model Search, Pro Powerlifting Championships, Figure Olympia, Fitness Olympia, Ms. Olympia, Bikini Olympia, 212 Showdown, America's Strongest Man Championship, Men's Fitness Ultimate Athlete and making their debuts onstage the Men's and Women's Physique Showdowns.

"If you are serious about body building and fitness then this is the place to be," added Scalise. "We are confident our participation in this event will jumpstart our entry into the multi-billion dollar supplement market."

For more information on G.E.A.R. visit: www.gearnutra.com

About Limitless Venture Group Inc.
Located in Holbrook, New York Limitless Venture Group Inc. is a full service brand development company specializing in beverage, supplement and healthy lifestyle products. Limitless Venture Group Inc. has internationally recognized formulators, an in house graphics department, an in house web design team, and full support staff for marketing and distribution chain development. Limitless Venture Group Inc.'s proprietary product line consists of SLAM Infusination™ Limitless Body™, Limitless Health™, and G.E.A.R.™.

For further inquiry on Limitless Venture Group Inc. products:
Website: www.lvginc.com

Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be seemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of the release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.

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