SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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King’s Hawaiian Launches Ultimate Sandwich Challenge

Sandwiches are more popular than ever as celebrity and amateur chefs alike apply their creativity to this American favorite. And why not? A sandwich is the perfect meal—fast, easy, satisfying. To celebrate sandwich makers everywhere, King’s Hawaiian is launching the My Ultimate KING’S HAWAIIAN Sandwich Challenge. The goal: to find the most mouth-watering and delicious sandwiches from around the country, and broadly share those recipes online for everyone to enjoy.

So what makes a great sandwich? Fresh ingredients are critical, but for many sandwich lovers delicious bread means a delicious sandwich. King’s Hawaiian has been baking bread for more than 50 years, and is now adding the ultimate sandwich bread to its irresistibly delicious line of products.

New KING’S HAWAIIAN Original Hawaiian Sweet Sliced Bread is being introduced in select regions throughout the United States, and is available nationally through the company’s online store. KING’S HAWAIIAN Sliced Bread is soft, fluffy with just a touch of sweetness, and is a new way to share the authentic Island recipe everyone knows and loves. The new Sliced Bread comes in a double-wrapped package to ensure freshness, and will help make any sandwich taste extraordinary.

King’s Hawaiian is inviting everyone to share their own favorite sandwich recipe by entering the My Ultimate KING’S HAWAIIAN Sandwich Challenge. Ten winning entries will each be treated to a special night out on the town, including limousine service and dinner for six at a featured restaurant, in addition to a year’s supply of KING’S HAWAIIAN bread. Plus the winners will have their recipe shared online and in the media with sandwich lovers everywhere.

Entering the challenge is easy. Contestants simply upload their ultimate sandwich ingredients and recipe, along with a mouth-watering photo of their ultimate sandwich, at www.KingsHawaiian.com/Ultimate by 11:59 p.m. Pacific Time on September 2, 2013. Each sandwich recipe must include the use of KING’S HAWAIIAN Original Hawaiian Sweet Sliced Bread, Round Bread or any other KING’S HAWAIIAN bread product. All approved entries will be posted on the King’s Hawaiian website and contestants are encouraged to share the My Ultimate KING’S HAWAIIAN Sandwich challenge with friends and family through their favorite social media channels. Winners will be announced on September 17, 2013.

For more information and complete rules visit www.KingsHawaiian.com/ultimate.

About King’s Hawaiian

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, King’s Hawaiian is a family-owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. Kings Hawaiian makes the #1 branded dinner roll in the United States, and operates more than 270,000 square feet of baking facilities in Torrance, California and Oakwood, Georgia. For more information, visit the company’s website at kingshawaiian.com, “Like” KING’S HAWAIIAN on Facebook, and follow KING’S HAWAIIAN on Twitter.

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